Senior Creative Strategist

About the role

The Senior Creative Strategist will own the end-to-end creative development process, ensuring advertising concepts are strategically grounded, compelling, and optimized for performance.

Responsibilities

• Conduct in-depth customer research, competitor analysis, and market exploration to identify new creative angles, messaging opportunities, and winning positioning strategies.
• Analyze advertising trends, competitor activity, and performance insights to discover opportunities for stronger campaigns.
• Develop high-converting creative concepts, scripts, briefs, and messaging frameworks for short-form ads, long-form video sales letters, AI-generated content, landing pages, and static advertisements.
• Create detailed creative briefs that clearly communicate strategic direction, audience insights, and execution requirements to designers, editors, and copywriters.
• Collaborate with creative production teams to guide asset development and ensure all deliverables align with the intended strategy and performance goals.
• Review campaign performance data, identify successful patterns and improvement opportunities, and translate insights into new creative iterations.
• Leverage AI tools to accelerate research, brainstorming, concept development, and content creation while applying strategic judgment to refine outputs.
• Continuously test new ideas, formats, and messaging approaches to improve advertising effectiveness and scalability.

Requirements

• 3+ years of experience in Creative Strategy, Performance Marketing, Direct Response Copywriting, or a related field, ideally within DTC brands.
• Proven experience developing successful Meta ad concepts and understanding the factors behind high-performing campaigns.
• Experience collaborating directly with video editors, designers, copywriters, and creative production teams.
• Strong understanding of advertising metrics, creative performance analysis, and data-driven optimization.
• Excellent written and verbal English communication skills.
• Able to think strategically before execution and translate insights into clear, actionable creative direction.
• Strong ownership mindset with the ability to work independently in a fast-paced, high-growth environment.
• AI-native approach with daily experience using AI tools for research, ideation, scripting, and creative workflows.
• Availability to work with at least 6 hours of overlap between 9:00 AM and 6:00 PM (GMT+3).

Benefits

Competitive monthly salary ranging from $3,000 to $4,500.
Fully remote work environment with flexibility across multiple locations.
18 paid vacation days annually after successful completion of the probation period.
5 paid sick days.
Health insurance coverage after 6 months.
International company retreat opportunities after 6 months.
Christmas bonus after 3 months.
Regular salary reviews and promotion opportunities every 6-12 months.
Opportunity to work in a fast-paced environment focused on innovation, experimentation, and growth.