Senior Creative Strategist

Job Summary

The Senior Creative Strategist will lead the strategic thinking behind Greenlight's creative efforts. They will develop clear creative directions grounded in internal performance data and cultural signals.

Responsibilities

• Write creative briefs autonomously, grounded in internal performance data and emerging online/cultural trends
• Develop a clear strategic rationale for each brief, including what we're making, who it's for, why it will work, and how we'll know
• Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why
• Translate analysis into forward-looking recommendations
• Partner closely with editors to prioritize and champion strong visual strategy, providing clear feedback rooted in strategic intent
• Identify and help source content from creators, evaluating fit against brand and campaign strategy
• Work directly with creators to ensure output aligns with the brief and Greenlight's voice
• Promote consistency in creative output with the broader brand strategy
• Collaborate with the internal brand team on asset exchange and alignment

Requirements

• 5+ years of experience in creative strategy, content strategy, or a related role, ideally with exposure to both data analysis and creative production
• Strong analytical skills; comfortable in data/analytics tools and confident drawing conclusions from them
• A sharp eye for visual strategy and the ability to give editors direction that improves the work
• Experience sourcing or managing creator relationships/content
• Excellent collaborator able to work across brand, editorial, and creative teams and keep everyone aligned to the same strategy
• Strong written communication; briefs need to be clear, persuasive, and easy to act on
• Self-starter who can work autonomously and drive briefs from insight to output with minimal oversight

Qualifications

• Nice to have: Experience in fintech, family finance, or consumer subscription products; Familiarity with short form/social content trends and platform-specific creative strategy; Experience working with creator/influencer networks at scale

Work Perks

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipends
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Full-stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups

Pay & Benefits

The estimated base pay range for this position in (NY, CA, WA): $75,000 -115,000
The estimated base pay range for this position in (CO): $75,000 -100,000

About the Company

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We serve more than 6 million parents and kids with our award-winning banking app for families. Our goal is to create a better, brighter future for the next generation through financial education and empowerment.