Senior Creative Strategist

Incubeta is an AI-powered, end-to-end marketing agency that helps ambitious brands harness marketing as a driver of sustainable growth and long-term business success. We operate where marketing is often most disconnected—in the gaps between teams, partners, strategies, and technologies—turning complexity into coordinated action and measurable results.

About the role

As a Senior Creative Strategist, you will own the middle of the engagement arc. You will take stakeholder interview findings, performance data, brand and agency collateral, and platform best practices, and turn them into one coherent, defensible strategic narrative. Then, you will put that narrative in front of senior client audiences in decks and memos designed to force key decisions.

Responsibilities

• Narrative Synthesis & Executive Alignment
• Strategic Synthesis: Absorb multi-source inputs (interviews, performance data, brand collateral) to identify the through-line and build clear strategic narratives with a defensible point of view.
• Deck Craft & Communication: Build executive alignment decks end-to-end (synthesis, north star, tensions, learning plan, the ask) structured specifically to drive critical client decisions rather than just inform.
• Executive Writing: Write high-impact executive communications, including memos, briefing documents, and presentation talk tracks tailored for C-suite and SVP audiences.
• Client Leadership & Relationship Diplomacy
• Stakeholder Facilitation: Present to and facilitate alignment sessions with senior client, agency, and Google partner stakeholders across organizations with competing priorities.
• Diplomatic Problem Solving: Surface deep organizational disconnects diplomatically, framing them as observations and open questions to protect vital stakeholder relationships while telling the truth.
• Portfolio Management: Simultaneously carry multiple concurrent engagements at different phases, keeping each brand narrative distinct, high-quality, and on schedule.
• Creative Learning & Data Integrity
• Learning Agenda Formulation: Shape creative learning agendas by translating organizational tensions and open questions into testable hypotheses that balance brand and performance objectives.
• Evidence-Based Work: Partner closely with Creative Insights Analysts to ensure every strategic claim is deeply grounded in evidence, upholding a strict "zero-unsupported-claims" standard on all client work.

Requirements

• Experience: 5+ years in performance strategy, creative strategy, brand planning, or account strategy on either the agency or platform side.
• Data Literacy: Comfort navigating KPIs, dashboards, and analytics reports, alongside a proven ability to translate numbers into meaningful brand stories and creative opportunities.
• Exceptional Synthesis: A natural knack for absorbing a massive stack of interviews, data, and collateral to pull out the exact compelling narrative others miss.
• Proven Deck Craft: Advanced capability in building presentation arcs. Note: We will ask for presentation samples demonstrating an ability to construct a tight strategic argument.
• Executive Communication: Outstanding written and verbal communication skills; your writing sounds like a seasoned, nuanced human, not a generic corporate framework.
• High EQ & Political Instinct: Strong interpersonal skills with experience managing senior stakeholders (SVP level) and the political instinct to surface hard truths without burning bridges.
• Marketing Fundamentals: Solid fluency in video and digital marketing fundamentals, including enough measurement literacy to engage credibly on KPIs, testing, and creative effectiveness.
• Deep familiarity with a variety of video/social platform ecosystems and creative best practices (e.g., YouTube ABCD framework, brand lift, creative effectiveness research).
• Familiarity with AI-assisted research and synthesis workflows; comfort working in an AI-forward practice.
• Experience in a fast-scaling or program-build environment where the playbook is still actively being written.

Qualifications

• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously.
• Experience working with cross-functional teams.
• Passion for storytelling and creating compelling narratives.

Skills

• Strategic thinking and execution.
• Collaboration and facilitation skills.
• Data analysis and interpretation.
• Effective communication and presentation skills.
• Project management and time management.

Benefits

Commensurate with experience.

Pay

$70,000 - $90,000

Schedule

Full-Time