Senior Staff Software Outbound Technical Product Manager

About the role

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. The Senior Staff Outbound Product Manager is a market-facing, commercially focused technical product leader responsible for translating product strategy and capabilities into clear customer value, differentiated positioning, and scalable go-to-market execution. This role sits at the intersection of Product, Marketing, Sales, and Customers, ensuring that our software products resonate with enterprise life sciences customers and drive measurable business impact.

At the Senior Staff level, this role operates with strategic autonomy, influences portfolio-level decisions, and serves as a voice of the customer and market authority across multiple products or platforms.

Responsibilities

• Market & Customer Leadership
  • Act as the primary voice of customers and the market, representing customer needs, workflows, and buying drivers across product lines
  • Wholly own and drive relationships with our most strategic customers
  • Lead deep Voice of Customer (VoC) efforts, including enterprise customer interviews, field engagement, advisory boards, and win/loss analysis
  • Develop and maintain customer personas, buyer profiles, and use-case narratives across life sciences segments (e.g., research, clinical, regulated environments)
  • Partner closely with Sales, Customer Success, and Field Marketing to identify commercial gaps, expansion opportunities, and adoption barriers
• Positioning, Messaging & Differentiation
  • Own and evolve product positioning, value propositions, and messaging frameworks across a portfolio of software products
  • Translate complex technical capabilities into clear, compelling, customer-centric narratives tailored for enterprise buyers and decision makers
  • Lead competitive analysis and market intelligence efforts; identify actionable differentiation and competitive response strategies
  • Influence product strategy by clearly articulating market problems, unmet needs, and commercial opportunities
• Go-to-Market Strategy & Execution
  • Define and drive end-to-end go-to-market strategies for new product launches, major releases, and platform capabilities
  • Partner with Engineering to ensure roadmap decisions align with commercial impact and market readiness
  • Enable Sales and Customer Success through sales plays, enablement materials, demos, pricing/packaging input, and objection handling
  • Support enterprise deals, including customer briefings, RFPs, technical/commercial narratives, and executive presentations
• Cross-Functional Influence & Leadership
  • Operate as a senior, trusted partner to Engineering, Marketing, Sales, and Executive stakeholders
  • Influence product direction across multiple products or platforms by grounding decisions in customer and market insight
  • Lead outbound best practices, frameworks, and process improvements across the product organization
  • Mentor and guide other product managers and marketers on outbound, commercial, and customer-centric practices

Requirements

• Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years of experience; or equivalent experience
• Strong analytical skills
• Strong verbal and written communication skills; ability to present complex ideas clearly and succinctly in a group setting
• Demonstrated knowledge and experience in requirements gathering, development, and scrum product owner role
• Knowledge of the full software development life cycle
• Knowledge of genomics analysis software and pipeline creation
• Knowledge of cloud platforms for genomics data analysis
• Demonstrated ability to manage multiple projects and multi-disciplinary teams in a complex, fast-paced environment
• Knowledge of user experience design in developing software solutions with exceptional usability
• Prior programming experience a plus
• Knowledge of data engineering/data networks is a plus
• Experience working in an ISO:13485 or FDA regulated (QSR) environment is a plus

Pay

The estimated base salary range for the Senior Staff Software Outbound Technical Product Manager role based in the United States of America is: $155,600 - $233,400. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. The range reflects long-term growth in the role; therefore, most candidates are hired between the minimum and middle of the range. Placement depends on experience, skills, location, and internal equity.

Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package.

Benefits

• Access to genomics sequencing
• Family planning benefits
• Health, dental, and vision insurance
• Retirement benefits
• Paid time off

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. We offer several Employee Resource Groups (ERGs) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility.