Senior Staff Product Marketing Manager - Enterprise Password Manager

About the role

This is a Senior Staff PMM role. Individual contributor with broad organizational visibility. You’ll report to the Director of Product Marketing and own EPM end-to-end: messaging, positioning, competitive strategy, and launch execution. You will shape how the market understands credentials security as 1Password grows.

Responsibilities

• Own EPM Product Marketing
  • Define how 1Password talks about credentials security for employees, service accounts, and AI agents.
  • Tell the story clearly to analysts, IT buyers, security leaders, and sellers.
  • Connect EPM’s story to the Unified Access platform narrative.
  • Build Competitive Intelligence and Category Positioning
    • Partner with Solutions Marketing on competitive differentiation.
    • Know the competitive set cold: where they’re strong, where they’re not, and how to win against each.
    • Track where the credentials security market is moving and keep 1Password’s messaging ahead of it.
  • Enable the Field with Tools That Actually Get Used
    • Produce discovery decks, battlecards, objection-handling guides, and technical briefs that sellers and SEs reach for because they work.
    • Surface win/loss signals from the field and turn them into repeatable GTM motions, not one-off documents.
  • Influence EPM Product Strategy
    • Bring the market's perspective to Product: customer evidence, analyst intelligence, competitive signals, field feedback.
    • Make the market case early, before decisions are locked.

Requirements

Experience and Domain Expertise:

• 7+ years of B2B SaaS product marketing, with direct experience in password management, enterprise vaulting, credentials security, or identity security.
• Working knowledge of broad cybersecurity concepts.
• You've repositioned a mature enterprise product.
• You know the difference between a messaging refresh and actually shifting how the market thinks about something.
• You can market to enterprise IT and security buyers: the admin managing rollout, the CISO approving the spend, and the security engineer evaluating the technical depth.
• A track record of winning in competitive markets by displacing incumbents, not just differentiating in an open field.

Technical Depth

You understand how credentials work beyond passwords: API keys, certificates, machine secrets, passkeys, and what it takes to issue credentials to AI agents.

• Working knowledge of enterprise IT: MDM, SSO, directory services, and where password management fits in the IAM stack.

AI-Forward, Not AI-Dependent

• You use AI to go faster, not to think less.
• You know what to hand off and what to own, and you can tell good output from output that still needs work.
• You want AI to free up time for the work only a good product marketer can do: strategy, judgment, and narrative.
• Candidates who produce content but can’t explain the thinking behind it won’t fit here.

Strategic Storytelling and Senior-Level Communication

• You write for multiple audiences without diluting the message.
• An IT admin and a CISO aren't reading the same document for the same reason.
• You know how to serve both.
• Strong narrative instincts: open with the problem, build to the solution, and land in a way that makes the reader feel the product was built for their situation.
• You’ve shaped category narratives, not just contributed to them.

Bonus Points

• Security certifications (CISSP, Security+, or similar).
• Experience developing thought leadership in a fast-moving category.

Pay

• USA-based roles: Annual base salary between $180,000 USD and $261,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
• Canada-based roles: Annual base salary between $152,000 CAD and $220,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.