Senior/Staff/Principal Product Manager, First Mile AI

About the role

We’re looking for a Senior/Staff/Principal Product Manager to build the future of how law firms acquire new clients, shaping our emerging leads product from the ground up. You’ll be on the Case Lifecycle product team, reporting to the Head of Case Lifecycle, JJ Miclat. Our group conceives, builds, architects, launches, and grows EvenUp’s suite of applications for law firms that tackles the personal injury case experience end-to-end—from leads (the new plaintiff intake experience), to matters (cases), all the way to proceedings (litigation), and settlement/disbursement.

You’ll focus on leading and crafting 0-1 experiences around our nascent leads product that helps law firms intake, qualify, and acquire new plaintiffs with quality and at scale. This product serves as the initial catalyst between plaintiffs and law firms. We're looking for a Senior/Staff PM who knows how to take complex user problems and transform them into elegant, AI-powered workflows that people actually use. This role is for someone who has shipped B2B SaaS products end-to-end, operates as a systems thinker, is obsessed with customer workflows, and has successfully launched LLM/LMM-based products that are well-loved by the market.

You’ll own the product experience for the top-of-funnel for personal injury law firms, working closely with engineering, design, data science, product marketing, and product operations to ensure injured individuals are connected with the best lawyers to ultimately get the justice they deserve. This is a hybrid role based in our San Francisco office, with an expectation of at least 3 days per week in-office.

Responsibilities

• Own the full product lifecycle for the leads/intake experience for law firms, from discovery and definition through launch and iteration.
• Conceptualize, build, ship, and optimize products around lead qualification, outbound marketing for firms, agents for inbound lead qualification and intake, and bi-directional referral workflows.
• Deeply understand how legal teams work, identifying friction points and translating them into product decisions that drive meaningful workflow improvements.
• Partner with engineering and ML teams to build LLM-powered conversational AI and automated scribes that are reliable, accurate, and genuinely useful to case managers, paralegals, and lawyers.
• Define and track success metrics, using both qualitative research and quantitative analysis to continuously improve the product.
• Collaborate with design, customer success, and go-to-market teams to ensure smooth launches and tight feedback loops post-release.

Requirements

• 4 to 7+ years of product management experience in B2B SaaS, with a track record of shipping products for both enterprise and SMB customers that have garnered meaningful adoption.
• Hands-on experience building and shipping AI-powered products, with direct working knowledge of agents and LLMs/LMMs. This is a requirement, not a bonus.
• You love solving intricately complex problems and applying system thinking to craft scalable solutions.
• Strong user research instincts—you know how to uncover what users actually need, not just what they ask for.
• Proven ability to take a product from concept through launch in a cross-functional environment.
• Clear communicator who can translate between technical complexity and user experience.
• Comfortable moving fast in a high-growth environment where priorities shift and ambiguity is part of the job.
• Conviction that agentic technology, when bounded by tight guardrails, can be architected to be the ultimate arbiter around how justice is served in legal matters.
• High agency, tenacity, and deep empathy toward your customers.
• Takes work seriously, but doesn’t take themselves too seriously.

Benefits

• Choice of medical, dental, and vision insurance plans for you and your family.
• Additional insurance coverage options for life, accident, or critical illness.
• Flexible paid time off, sick leave, short-term and long-term disability.
• 10 US observed holidays, and Canadian statutory holidays by province.
• A home office stipend.
• 401(k) for US-based employees and RRSP for Canada-based employees.
• Paid parental leave.
• A local in-person meet-up program.
• Hubs in San Francisco and Toronto.

(Benefits and perks listed are for full-time employees.)

Pay

Compensation Range: $177,650 - $260,000

Schedule

Hybrid role based in San Francisco, with an expectation of at least 3 days per week in-office.