Senior Specialist Sales Event Lead

About the role

Overall Purpose: Drives product and service growth and market penetration by orchestrating and executing strategic sales events that enhance consumer engagement and revenue.

Job Contribution: An experienced professional with in-depth knowledge, applying organizational practices to resolve moderately difficult problems. Works with independent judgement on expansive projects with minimal supervision, implementing policy changes to improve functions. Actions impact efficiency costs, schedules and client relationships. Interacts primarily within the department and with General Managers and above across various teams.

Location: Richmond, Virginia

Responsibilities

• Event Planning and Execution: Oversee all aspects of event planning, coordination, and facilitation to ensure seamless operations and high-quality experiences, while ensuring adherence to community rules and regulations.
• Stakeholder and Community Engagement: Establish and maintain relationships with local communities, HOAs, and internal teams (retail/IHX/D2D, installation teams) to ensure cohesive event delivery and effective on-site sales support.
• Market Analysis and Prospecting: Conduct market research to identify target audiences, create prospecting plans to find potential consumer customers, and tailor events to maximize