Senior Specialist, Digital Content & Experiences

Role Overview

The Senior Specialist, Digital Content & Experiences owns the execution of digital content, events, and experiences across web, campaigns, localization, and e-commerce. This role ensures content is live, accurate, localized, and engaging — from events and launches to Shopify and physical-space digital presence.

What you’ll do

• Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:
• Support the development of RFPs by gathering requirements, coordinating inputs, managing timelines, and supporting vendor evaluation and selection processes.
• Act as an escalation point for reservation-holder asset issues, investigating data, content, or system root causes and coordinating resolution across teams.
• Own marketing and CRM reporting by building, maintaining, and validating dashboards and recurring reports in Sigma to ensure leadership and teams are working from accurate data.
• Maintain high standards for marketing and CRM data hygiene, including audits, cleanup, documentation, and ongoing quality checks.
• Manage Jira as the primary project and workflow tool for marketing operations, creating projects, managing tickets, tracking dependencies, and keeping work moving forward.
• Cover CRM campaign projects from intake through launch, organizing requirements, timelines, and handoffs while channel teams execute within the platform.
• Gather and organize inputs, assets, and approvals needed to support CRM initiatives, ensuring work is launch-ready and properly documented.
• Partner with UX teams on CRM and lifecycle initiatives tied to research, testing, and learning objectives.
• Partner with Talent Community teams to support employee engagement and internal CRM-driven communications.
• Partner with Community Affairs teams on CRM and marketing initiatives tied to local events and regional activities.
• Track marketing spend and campaign performance, ensuring visibility into pacing, outcomes, and operational efficiency.
• Translate data into clear summaries and insights that help stakeholders understand performance, risks, and next steps.
• Apply AI tools thoughtfully to speed up analysis, reporting, project intake, and documentation—while validating outputs for accuracy and quality.
• Keep projects organized, well-documented, and delivered on time across multiple concurrent initiatives.

Location & Travel Expectations

This role may be based out of the Scout Motors corporate headquarters in Charlotte, NC. This role requires 4-5 days per week in the office, with regular in-person meetings and events.

What you’ll bring

• Experience
  • Bachelor's degree in Marketing, Business Administration preferred, or a related field, or equivalent work experience.
  • 8+ years of hands-on digital content experience
  • Direct experience supporting events and activations end-to-end
  • Experience working cross-functionally with Digital, Brand, Retail, and Comms teams
• Systems & Platforms (Recent, Hands-On Required)
  • Daily working experience with Frontify DAM, used within the last 12 months
  • Hands-on CMS experience with Contentful, including publishing and QA of live content
  • Experience supporting campaigns tied to:
  • CMS
  • Salesforce Marketing Cloud
  • Lead Capture tools
  • Rsvp workflows
  • Working knowledge of Shopify or similar e-commerce platforms, supporting product content and assets
• Localization & Digital Presence
  • Experience managing Google Places, Yelp, and other local listings
  • Understanding of localized digital needs for physical locations and events
• Content & AI
  • Hands-on experience using AI tools for content creation, iteration, and support
  • Experience applying AI to:
  • Asset tagging and metadata
  • Content drafting and summaries
  • Improving content and publishing efficiency
  • Able to balance AI output with brand, quality, and accuracy standards

Ways of Working

• Comfortable owning execution independently
• Strong attention to detail and content quality
• Able to manage multiple live initiatives at once

What you'll gain

• The benefits of joining Scout include the chance to build products and a company from the ground up.
• In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing.
• Program specifics are detailed in company policies and employee benefit guides, select highlights:
• Competitive insurance including:
• Medical, dental, vision and income protection plans
• 401(k) program with:
• An employer match and immediate vesting
• Generous Paid Time Off including:
• 20 days planned PTO, as accrued
• 40 hours of unplanned PTO and 14 company or floating holidays, annually
• Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
• Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

Pay Transparency

This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range

$110,000.00 - $135,000.00

Internal leveling code

IC8