Senior Digital Experience Specialist

Ecommerce Management & Growth

• Partner with Digital Marketing leadership to support the day-to-day operations and ongoing optimization of the Shopify eCommerce experience, including product updates, merchandising, and site performance
• Optimize product pages, category structures, and on-site merchandising to improve conversion rates and average order value
• Support promotions, campaigns, and product launches in collaboration with marketing and product teams
• Monitor eCommerce performance metrics including revenue, conversion rate, cart abandonment, and user behavior
• Identify opportunities to improve the customer journey, checkout experience, and overall UI/UX
• Collaborate with development teams on Shopify enhancements, integrations, and feature improvements

Content Operations & Enablement

• Build, update, and publish website and eCommerce content across pages, landing experiences, and product content
• Partner with marketing teams to intake, structure, and deploy content effectively across digital platforms
• Ensure content is properly formatted, tagged, and aligned with templates, taxonomy, and content models
• Maintain content accuracy, consistency, governance, and timeliness across digital properties
• Support content workflows, approvals, and publishing schedules within CMS and DXP platforms

SEO, AI Search & Content Optimization

• Optimize content for both traditional SEO and emerging AI-driven search experiences, including generative search and answer engine optimization
• Structure content using best practices for AI discoverability, including semantic markup, structured data, and clear content hierarchies
• Support keyword, intent-based, and conversational search optimization strategies
• Utilize tools such as SEMrush and analytics platforms to identify optimization opportunities and performance trends
• Monitor search rankings, AI search visibility, and content performance across digital channels
• Continuously refine content to improve discoverability across both traditional search engines and AI-generated experiences

Analytics & Data-Driven Decision Making

• Leverage analytics platforms such as GA4, Power BI, and eCommerce reporting tools to track digital performance
• Analyze key metrics including traffic, engagement, conversion rate, revenue, and user journeys
• Partner with analytics and digital teams to support dashboards and reporting frameworks
• Utilize insights to support A/B testing, merchandising strategies, UI/UX improvements, and content optimization decisions

Personalization & User Experience

• Support implementation of personalized content and product experiences based on user behavior, segmentation, and intent data
• Collaborate with marketing and technology teams to support dynamic content delivery and AI-driven recommendations
• Contribute to conversion rate optimization initiatives across both website and eCommerce experiences
• Help ensure a seamless, accessible, and consistent digital experience across devices, regions, and user segments

CMS, DXP & AI Tool Utilization

• Manage and publish content within CMS and DXP platforms such as Pimcore, Shopify, WordPress, or similar systems
• Ensure proper content structuring, tagging, taxonomy, and governance across digital platforms
• Utilize AI tools such as ChatGPT, Claude, and other generative AI platforms to support content optimization, tagging, workflow efficiency, and performance insights
• Collaborate with development teams on templates, components, and integrations that support scalable and AI-ready content delivery
• Maintain governance standards including workflows, version control, and publishing processes

Cross-Functional Collaboration

• Partner with digital marketing, demand generation, and lifecycle marketing teams to support campaigns and revenue initiatives
• Work closely with creative and content teams to ensure accurate implementation of approved content and brand standards
• Collaborate with SEO, analytics, UX, and development teams to improve digital performance across platforms

Emerging Capabilities & Innovation

• Support AI-driven content optimization, product recommendations, and personalization initiatives
• Aid in the implementation of AI-powered search, conversational experiences, and intelligent content delivery
• Explore emerging AI tools and digital technologies that improve efficiency, scalability, and customer experience
• Contribute to broader digital transformation initiatives across web, commerce, and digital experience platforms