Senior Specialist, Communications & Content Strategy, Asset Management Marketing

Key Highlighted Responsibilities

• Create advisor-centric thought leadership, such as market commentary, investment explainers, portfolio construction content, client-ready guides, emails, infographics, and video/podcast scripts.
• Translate complex ideas into plain English, making investment views, data, and product mechanics accessible to advisors.
• Support lead-generation campaigns by creating content for various digital channels like email, social, paid media, landing pages, gated assets, and nurture flows.
• Lead rapid market-response content creation, drafting and coordinating time-sensitive market commentary in collaboration with Investment teams.
• Collaborate with Investments, Sales, Product Marketing, Digital, Design/Video, and Compliance to deliver high-quality, compliant content.
• Measure and improve performance by tracking engagement, SEO, MQLs, and sales adoption, using insights to refine topics, formats, and distribution.

Skills/Qualifications

• 5+ years of writing/editing experience in asset or wealth management (or related financial services).
• 3+ years of creating content for intermediary channels (wirehouse, IBD, RIA).
• Strong understanding of markets, investment products (mutual funds, ETFs, SMAs, alternatives), and portfolio construction concepts.
• Proven ability to create digital-first content that drives engagement and leads.
• Comfortable working in a regulated environment, including close partnership with Compliance.
• Strong interviewing, headline-writing, and fact-checking skills.
• Highly organized, deadline-driven, and comfortable operating during fast-moving market events.
• Familiarity with content performance metrics (e.g., analytics, UTMs, CRM/marketing automation).

Working Model

We have a balanced hybrid working model to ensure you get the flexibility you need. The successful candidate will spend their time between working in the office and working from home.

Benefits

• Comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits.
• A discretionary bonus program that may include an equity component.

Working With Us

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve!

Reasonable Accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.

Pay

Salary range is a good faith estimate of base pay. Salary range is $109,940 - 186,760 USD.