Senior Specialist, Audience Engagement

About the role

The Senior Audience Engagement Specialist is the lead architect for ALL ARTS’ digital growth and audience retention. Tasked with the "Stretch and Serve" strategy, this role will design and execute sophisticated digital campaigns to reach younger, diverse audiences while maintaining the prestige of our core brand. This role will leverage both organic engagement tactics and data-driven paid advertising.

Responsibilities

• Design and manage 360-degree digital campaigns for "pillar" programming (e.g., Museum Club, Ballerina Book Club), ensuring a cohesive journey from discovery to deep engagement.
• Direct the strategy and budget for digital ad campaigns (Meta, TikTok, YouTube, Google Ads) to drive traffic and increase brand awareness.
• Analyze campaign performance against KPIs and pivot strategies if content formats aren't hitting growth targets within the 6-week "sunset" window.
• Execute the "Stretch and Serve" model, specifically building tactics to acquire Gen Z and Gen Alpha audiences on emerging platforms.
• Collaborate closely with the ALL ARTS team to maximize creator-led content partnerships, ensuring creator collaborations are amplified through paid and organic boosts.
• Other relevant duties, as assigned.

Requirements

• Minimum 5 years of experience in digital marketing, preferably within the media, arts, or entertainment sectors.
• Proven track record of managing digital ad budgets across Meta Business Suite, Google Ads, and TikTok Ads Manager.
• Expert-level knowledge of Google Analytic, platform native insights, and social listening tools.
• Ability to translate complex data into actionable insights for the creative and production teams.

Qualifications

• Strong understanding of digital marketing principles and best practices.
• Experience in managing and optimizing paid advertising campaigns.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team.

Skills

• Digital marketing strategy development.
• Data analysis and interpretation.
• Collaboration with cross-functional teams.
• Content creation and optimization.

Benefits

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

The WNET Group 825 Eighth Avenue New York, NY 10019-7435 www.wnet.org

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The compensation range for this position is $68,000 - $72,000. Internal equity considerations will be reviewed before making a final offer.