Senior Audience Strategy Manager

About the role

Etsy is seeking a Senior Audience Strategy Manager to craft and lead Etsy’s audience strategy for marketing. This role acts as the critical connective tissue between Brand Strategy, Performance Marketing, and Audience Operations teams.

Responsibilities

• Translate high-level brand strategy and insights into actionable audience strategy.
• Bridge the gap between brand objectives and tactical digital marketing execution, ensuring strategies are implemented effectively.
• Apply SQL and analytical skills to dig into customer, market, and behavioral data, synthesizing data points into actionable insights that shape audience segmentation, targeting parameters, and go-to-market strategies.
• Lead the exploration, implementation, and utilization of Data Cleanrooms, partnering with analytics and marketing technology teams to harness cleanroom environments for secure 1P/3P data collaboration, measurement, and enriched audience insights without compromising user privacy.
• Drive alignment across Media, Performance, Analytics, Brand, and Engineering teams without relying on direct authority, confidently managing relationships with senior leadership.
• Establish and champion a cohesive audience framework for the marketing organization and broader company at large, defining success metrics, setting learning agendas, and embedding measurement into activation workflows.

Requirements

• 6-8+ years of experience in digital marketing, audience strategy, marketing analytics, within a fast-paced brand, agency, or tech environment.
• Basic understanding and experience building strategies for Data Cleanrooms (e.g., Google Ads Data Hub, LiveRamp, etc.) to enable privacy-centric audience sharing and measurement.
• Proven hands-on analytical skills with proficiency in SQL (required) for data querying, interrogation, and analysis.
• Expertise in digital marketing ecosystems, identity resolution, CDP architecture, and audience activation tools.
• Data Interpretation: Interpret outputs from datasets and marketing technology platforms informing strategic business decisions.
• Creative Self-Starter: Highly autonomous and proactive, thriving in ambiguity, learning quickly, and doing not wait for direction to start solving problems.
• Exceptional Influencer: Consistent record of building internal relationships, driving XFN alignment, and influencing senior partners (Directors, VPs) as an individual contributor.
• Results-Focused: Track record of pushing through obstacles to deliver measurable business impact.

Qualifications

• Basic understanding and experience building strategies for Data Cleanrooms (e.g., Google Ads Data Hub, LiveRamp, etc.) to enable privacy-centric audience sharing and measurement.
• Proven hands-on analytical skills with proficiency in SQL (required) for data querying, interrogation, and analysis.
• Expertise in digital marketing ecosystems, identity resolution, CDP architecture, and audience activation tools.
• Data Interpretation: Interpret outputs from datasets and marketing technology platforms informing strategic business decisions.
• Creative Self-Starter: Highly autonomous and proactive, thriving in ambiguity, learning quickly, and doing not wait for direction to start solving problems.
• Exceptional Influencer: Consistent record of building internal relationships, driving XFN alignment, and influencing senior partners (Directors, VPs) as an individual contributor.
• Results-Focused: Track record of pushing through obstacles to deliver measurable business impact.

Skills

• Data Cleanroom Knowledge
• SQL Proficiency
• AdTech/MarTech Expertise
• Data Interpretation
• Creative Self-Starter
• Exceptional Influencer
• Results-Focused

Benefits

• Annual performance bonus
• Competitive benefits that support you and your family

Pay

$157,000.00 - $203,000.00

Schedule

This is a full-time position requiring your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office.