Senior Manager Audience Strategy

About the role

This is a hybrid role in NYC—3 days a week on site. You must be legally authorized to work in the US without sponsorship. As the Senior Manager, Audience Strategy & Activation, you will serve as the strategic link between the enterprise audience platform and the commercial teams that bring its value to market. This is an individual contributor role.

Our client is expanding their enterprise identity and audience capabilities and is hiring this person to ensure those capabilities are translated into advertiser-ready solutions. You will identify audience opportunities, develop standardized audience offerings, create sales enablement materials, coordinate audience activation, and work across business and technical teams to maximize the commercial value of their audience assets.

Ideally, you will combine expertise in audience strategy, advertising technology, and cross-functional program management with a strong understanding of digital advertising, consumer data, and audience activation platforms.

Responsibilities

• Identify audience opportunities and develop standardized audience offerings.
• Create sales enablement materials to support commercial teams.
• Coordinate audience activation across business and technical teams.
• Translate business needs into scalable audience products and operational workflows.
• Partner with Ad Sales, Sales Strategy, Marketing, Product, or Analytics teams to develop advertiser-facing solutions and support revenue-generating initiatives.

Requirements

• 6-10 years of experience in audience strategy, advertising technology, marketing technology, customer analytics, audience development, sales strategy, or digital media.
• Strong understanding of digital advertising ecosystems, audience segmentation, identity resolution, audience activation, and consumer data products.
• Experience working with ad sales and other audience activation platforms, including CDPs, DMPs, DSPs, clean rooms, identity platforms, or other advertising technology solutions.
• Demonstrated ability to translate business needs into scalable audience products and operational workflows.