Senior Manager, Audience and Program Marketing

About the role

For our client, we are seeking a Senior Manager, Audience and Program Marketing to join the team of a leader in the Enterprise Technology space. This role will shape targeted marketing programs that drive pipeline growth and improve customer experiences across key audience segments. You will translate complex technical capabilities into clear, compelling messaging that supports engagement, demand generation, and sales outcomes. The position also plays a central role in building scalable frameworks for global execution while partnering closely with cross-functional stakeholders to align marketing priorities. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Develop and implement targeted marketing programs to drive pipeline and customer experiences.
• Manage comprehensive marketing plans addressing audience needs and compliance requirements.
• Create audience-specific plays that align messaging and drive engagement.
• Build promotion strategies that engage key marketing functions and open new opportunities.
• Develop activation toolkits for a consistent customer experience across channels.
• Design frameworks and workflows for global execution and measurable results.
• Collaborate with cross-functional teams to achieve strategic alignment on marketing priorities.

Qualifications

• Bachelor’s degree in marketing, business management, or communications
• 5+ years of B2B marketing experience, including 3 years in technology
• Knowledge of cybersecurity, cloud, AI, or platform solutions is a plus
• Demonstrated success in driving pipeline and influencing sales outcomes
• Ability to create compelling stories that translate technical capabilities into actionable use cases
• Experience with account-based marketing (ABM) and integrated demand generation
• Proven ability to scale event programs using repeatable frameworks

Benefits

• 100% medical, dental, and vision insurance, including dependents
• Paid parental leave
• Discounted pet insurance
• Life insurance coverage
• Commuter benefits
• 401(k) plan
• Employee Assistance Program

Pay

$130,000 – $150,000 annually