Senior Manager, Platform Strategy & Audience Engagement

About the role

Brigham Young University (BYU) is the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints. It aims to be among the top universities globally, with a mission focused on assisting individuals in their pursuit of perfection and eternal life.

Responsibilities

• Lead strategy for BYUtv and BYUradio platforms, aligning programming, product experiences, and audience engagement initiatives
• Mentor and guide managers across Digital Product & Merchandising, Programming, and Customer Engagement
• Use analytics and audience insights to inform scheduling, content discoverability, and marketing campaigns
• Collaborate with Marketing, Creative, and Technology teams to innovate and elevate platform experiences
• Champion cross-platform storytelling, personalization, and engagement initiatives that grow and retain audiences

Requirements

• A firm commitment to the mission of BYU and BYU Broadcasting
• Bachelor’s degree in marketing, media, communications, or a related field; advanced degree a plus
• 7+ years of leadership experience in digital media, product management, programming, or audience engagement
• Strong strategic thinking, leadership, and people management skills
• Expertise with analytics tools, UX/UI best practices, CRM/CEM platforms, and digital/OTT ecosystems
• Experience integrating digital platforms, programming strategy, and customer lifecycle initiatives to drive audience growth and engagement

Preferred

• Familiarity with entertainment programming, digital merchandising, UX/UI best practices, CRM/CEM platforms (e.g., Salesforce, Adobe Experience Cloud)
• Experience with OTT and app ecosystems, as well as traditional and digital broadcast scheduling
• Proven success driving innovation in cross-platform audience engagement and retention

What We Offer

• 401k with automatic 8% contribution from BYU
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family members
• Access to athletic facilities
• Excellent medical/dental benefits
• Short/long-term disability benefits
• Paid parental and maternity leave
• Wellness Program
• Free on-campus parking
• Free UTA passes for employees, spouses, and qualified dependents
• Discounts at the BYU Store and for many events at BYU