Senior Marketing Manager, Emerging Platforms & Content

Responsibilities

• Evolves and operationalizes a holistic prospect strategy and roadmap for emerging acquisition platforms and evolving consumer discovery journeys.
• Builds and coordinates an integrated prospect cross-channel roadmap, ensuring priorities, dependencies, and execution remain aligned.
• Leads Prospect’s content strategy by identifying content opportunities and gaps across first- and third-party ecosystems to improve discoverability, customer engagement, and acquisition performance.
• Maintains awareness of competitive activity, platform evolution, and industry trends, translating external insights into actionable strategies, executive narratives, and business recommendations.
• Develops executive-ready roadmaps, presentations, and strategic materials that clearly communicate priorities, progress, and recommendations to senior leadership.
• Establishes governance, operating rhythms, and scorecards that track delivery, adoption, experimentation, and business impact across initiatives.
• Pairs closely with Enterprise Digital, Analytics, channel teams, agencies, and external partners to accelerate execution and ensure work is connected.
• Identifies opportunities to simplify ways of working, connect initiatives across teams, and improve the speed and effectiveness of execution.

Qualifications

• An exceptional marketer with strong strategic instincts who can quickly build expertise in new technologies, platforms, and customer behaviors.
• Naturally curious about how marketing and consumer behavior are changing, with a passion for translating emerging trends into marketing opportunities.
• Thrives in ambiguity and enjoys creating structure, clarity, and momentum where none exists.
• A connector who influences without authority, brings cross-functional teams together, and builds alignment across diverse stakeholders.
• Equally comfortable developing strategy, driving execution, and communicating with senior leaders.
• A strong communicator who simplifies complexity into clear, concise, and executive-ready narratives.
• Action-oriented with a test-and-learn mindset, balancing thoughtful planning with rapid experimentation and continuous improvement.

About the Role

The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making Membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle. The Prospect, Partner & Customer Growth (PPCG) team delivers member-centric performance marketing that fuels this success by gaining share of premium demand, deepening Card Member engagement, and marketing premium partnerships and products that deliver differentiated membership experiences.

Benefits

At American Express, we offer a comprehensive benefits package designed to support your holistic well-being. This includes competitive base salaries, bonus incentives, a 6% company match on retirement savings plans, free financial coaching and financial well-being support, comprehensive medical, dental, vision, life insurance, and disability benefits, flexible working models, 20+ weeks paid parental leave, and access to global on-site wellness centers staffed with nurses and doctors. Additionally, we provide career development and training opportunities, and we are committed to supporting your personal and professional growth.