Senior Director, Events Audience Strategy & Engagement

Audience Acquisition & Marketing

Lead the audience acquisition and event marketing strategy across all Atlantic events, from flagship summits to bespoke advertiser events.

Manage and mentor the Senior Manager, Audience Strategy and Engagement.

Serve as the lead stakeholder for event promotion campaigns, from list strategy to final reporting.

Collaborate closely with sales, marketing, and editorial stakeholders to define audience goals and ensure event success.

Direct contractor and vendor support as needed during event campaigns.

Execution & Operations

Oversee campaign development across email, paid, and organic channels.

Write and manage event marketing copy across platforms, ensuring clarity, accuracy, and alignment with audience strategy.

Manage list curation and outbound communications for highly specific events with precise attendee criteria.

Ensure all communications adhere to brand tone, design standards, and data integrity practices.

Own the campaign calendar and execution workflows across multiple concurrent events.

Track audience experience and own the attendee communication lifecycle from invite to confirmation to follow-up.

Performance & Optimization

Define and track KPIs for each event, including registration, attendance, and audience quality.

Lead campaign reporting and analytics in collaboration with internal data teams.

Translate performance insights into actionable campaign improvements.

Identify and implement new tools or platforms to increase efficiency and targeting precision.

Maintain and evolve audience databases, including post-event updates and segmentation refinement.

Manage post-event survey strategy and synthesize insights to inform future planning.