Senior Director - Strategic Events
About the role
The Senior Director, Strategic Events, is responsible for developing and executing an enterprise-wide events strategy that advances corporate reputation, strengthens customer and stakeholder engagement, elevates brand visibility, and supports key business objectives. This role leads the planning, execution, and optimization of strategic events, trade shows, executive experiences, customer engagement programs, product launch activations, and internal company meetings. The Senior Director serves as an enterprise leader, aligning event strategy with organizational priorities across business units and functions. The ideal candidate has a strong record of success in strategic event leadership, brand experiences, executive engagement, operational excellence, stakeholder management, and team development. This collaborative leader will transform events from tactical activities into strategic business drivers that deliver measurable impact across the organization.
Responsibilities
- Develop and execute a comprehensive enterprise events strategy aligned with company growth objectives and brand priorities.
- Establish a long-term roadmap for trade shows, customer experiences, executive engagements, scientific meetings, internal events, and corporate activations.
- Drive event innovation by incorporating emerging technologies, AI-enabled experiences, and industry best practices.
- Collaborate with executive leadership to identify opportunities to maximize strategic value, customer engagement, and return on investment.
- Provide strategic oversight for major corporate, commercial, scientific, executive, and customer-facing events.