Senior Social Media Manager (Hybrid)

About the Opportunity

Alleyoop is redefining what “getting ready” means. We make multifunctional makeup — products that pull double and triple duty — so a routine that used to take 30-60 minutes can shrink to under 10. We built the brand for women who refuse to choose between looking put-together and getting their morning back.

We’re in a stage of major retail expansion — Ulta, Olive Young, and another major retailer soon to be announced — and we’re looking for a Senior Social Media Manager to lead how Alleyoop shows up everywhere our community lives: Instagram, TikTok, and whatever’s next.

What You’ll Own

Strategy & Content

• Own the social media strategy and content calendar across Instagram, TikTok, and emerging platforms
• Write all copy and captions, and ideate campaigns from concept through execution
• Brief and direct video editing and design work to bring campaigns to life
• Align social content with key retail moments (Ulta, Olive Young, and beyond) alongside DTC priorities
• Analyze what’s working (and what’s not) across platforms and adjust strategy accordingly

Community & Culture

• Build and nurture an engaged, loyal community across every platform
• Source and manage relationships with content creators and influencers
• Represent the brand at shoots, events, and community activations

Cross-Functional Leadership

• Manage our Social Media Coordinator and video editor to bring campaigns to life
• Work directly with our Founder & CEO on content strategy and brand storytelling
• Report on social performance and learnings to leadership on a regular cadence
• Partner with Growth on affiliate, TikTok Shop, and digital flywheel initiatives
• Collaborate cross-functionally so social strategy supports broader brand and business goals
• Bring audience signals and cultural observations back to the business to inform content, product, and brand decisions

You Are

• A strategic thinker who’s just as comfortable being hands-on — editing, creating, and executing day-to-day
• Someone who sees this as a growth opportunity — excited to expand your scope and responsibility as you prove yourself
• Someone who reads platform trends and human psychology — you know why a hook works, not just that it does
• Excited by the idea of growing with a brand and learning how every other part of the business works
• Type A and detail-oriented, just as comfortable writing a caption as briefing a shoot
• You take ownership — you don’t wait to be told what’s next, and you make the work better by being in the room

Qualifications

• 5+ years of social media experience with a consumer brand, ideally in beauty or a related category
• Experience mentoring or managing junior team members, freelancers, or creators is a plus
• Proven ability to build and execute a cross-channel content strategy that drives real growth
• Strong copywriting and community management instincts
• Strong with social analytics tools (e.g. Dash Social, Sprout Social) to guide strategy, and comfortable with creative tools (Canva, CapCut, Figma)
• Based in Los Angeles, with the ability to work in-person several days per week (photoshoots, events, meetings with founders)

Why You Should Join Us

• We value culture as much as results — we want a leader who inspires the team, not just directs it.
• We’re a high-energy, creative team that pushes each other to be the best version of ourselves every day.
• Like our products, we’re ambitious, overachieving, and always juggling more than one thing at once.
• Competitive compensation and the opportunity to significantly influence the future of the brand
• Direct access to the founders and real ownership over our social and community strategy — your fingerprints will be on everything customers see across our channels
• Flexible PTO policy
• Generous medical benefits