Senior Social Media Manager

About the Role

The Senior Social Media Manager will help shape Nutrafol's organic social presence across @nutrafol and @nutrafolmen. Working alongside another Senior Social Media Manager, this person will share ownership of social strategy, content, community, and campaign execution while serving as the primary social lead for Nutrafol Men.

Responsibilities

• Execute and evolve the organic social strategy for both brands in partnership with the Director of Social Media.
• Jointly manage the organic social calendar from planning through publishing.
• Develop social-first strategies for campaigns, product launches, seasonal moments, tentpole activations, and reactive opportunities.
• Create platform-native concepts and write captions, scripts, hooks, on-screen text, creative briefs, and community responses.
• Build communities through community management, social listening, and trend monitoring.
• Lead or co-lead campaign execution with Creative, Brand, Regulatory, Influencer, PR, Paid Media, Product Marketing, and other partners.
• Manage assigned organic social budgets and oversee creators, photographers, videographers, and freelancers.
• Monitor performance, report on KPIs, and turn audience and channel insights into recommendations for growth.

Qualifications

• 5+ years of organic social media experience with a consumer, lifestyle, beauty, wellness, or CPG brand, through agency or in-house work.
• Experience developing and executing social-first strategies across Instagram and TikTok.
• Exceptional social copywriting and storytelling skills.
• Strong creative instincts and the ability to produce culturally relevant, premium content.
• Experience leading cross-functional campaigns across marketing teams.
• Experience managing creator relationships, content productions, and campaign budgets.
• Strong knowledge of social analytics and the ability to translate insights into creative recommendations.
• Excellent project management, communication, collaboration, and presentation skills.

Benefits

• $120,000–$130,000 USD annual base salary
• Applicable bonus eligibility and quarterly bonus program
• Fully remote work
• Comprehensive medical, dental, and vision package, including an FSA program
• 401(k) with employer match
• Flexible PTO
• Two company-wide wellness breaks each day
• Free lunch every Tuesday and Thursday through Seamless/Grubhub
• Monthly wellness, internet, and cell phone stipends
• Annual learning and development stipend
• Headspace membership
• Free Nutrafol subscription
• Pet insurance discounts and benefits