Senior Social Media Manager
Social Strategy & Channel Growth
The Senior Social Media Manager will develop and execute Persona’s organic social media strategy across TikTok, Instagram, YouTube Shorts, Pinterest, and emerging platforms. This includes building platform-specific growth strategies to increase reach, engagement, followers, and overall brand awareness. They will also identify social trends, cultural moments, sounds, and platform opportunities relevant to the beauty space and translate performance insights into actionable content optimizations and growth opportunities. Collaboration with the paid media team will help identify high-performing organic content suitable for paid amplification.
Content Planning & Creative Leadership
Own the monthly social content calendar and publishing cadence, leading social-first campaign planning around product launches, promotions, retail moments, evergreen storytelling, and founder content. Concept and oversee short-form video content including tutorials, trend-driven content, BTS, educational beauty content, and creator-style storytelling. Brief and direct creators, freelancers, and internal teams to execute content aligned with Persona’s brand vision. Ensure all social content maintains a consistent visual identity and premium yet approachable brand voice.
Performance & Analytics
Monitor KPIs including engagement, follower growth, video views, saves, shares, traffic, EMV, and social-driven revenue. Prepare weekly and monthly performance reports with recommendations and strategic insights. Analyze competitor activity and emerging platform behavior to keep Persona ahead of trends.
Cross-Functional Collaboration
Partner closely with influencer marketing, creative, paid media, and e-commerce teams. Work collaboratively with the Community Manager to ensure brand voice consistency and strong audience experience across channels. Help establish scalable social workflows, creative systems, and operational processes. Potentially manage junior social team members, freelancers, or external creative partners.