Senior Social Media Manager

About the role

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Senior Social Media Manager Location: New York, United States

Responsibilities

• Serve as operational lead for the social media team, tracking progress across key deliverables including Culture Squad outputs, creator briefs, reporting cycles, and channel management
• Partner daily with the Account Manager and Project Manager as part of the Mission Control team, flagging risks, clearing blockers, and keeping the team on track
• Monitor workload and output quality across the team, realigning priorities when needed and escalating to Mission Control partners where appropriate
• Hold the team accountable to timelines and quality standards, leading through influence rather than formal authority
• Identify workflow gaps and develop practical solutions that improve how the team operates day to day
• Coach and guide social media team members on an ongoing basis
• Set and maintain quality standards for social media output across the studio
• Develop, document, and iterate on team processes, templates, and workflows that improve consistency and efficiency
• Stay ahead of platform updates, algorithm changes, and emerging social trends, translating them into clear, actionable guidance for the team
• Act as the primary resource for social media best practice across M Studio
• Contribute social media expertise to integrated campaign work and wider studio projects, including brand campaigns
• Support briefing, channel planning, and content approach for campaign work alongside the broader team
• Advise on platform suitability, audience engagement, and content strategy as needed

Requirements

• A strong background in social media management, built across multiple brands or complex, fast-moving environments
• Proven ability to lead, guide, and influence a team without formal line management authority, bringing people along through clarity, credibility, and consistency
• Sharp operational instincts: you identify gaps before they become problems and bring structure to complex, multi-workstream environments
• Expert-level knowledge of Instagram and TikTok, with strong working knowledge of YouTube, Pinterest, Snapchat, and other major social platforms
• Experience contributing to social strategy within integrated campaigns and brand work
• Confidence working in matrixed environments alongside account, project management, and creative teams
• Experience with social reporting and listening, including interpreting performance data and communicating insights clearly to stakeholders; familiarity with tools such as Dash Social and Talkwalker is a plus
• Comfort using project management and content planning tools such as Airtable
• Familiarity with creator and influencer brief development
• Experience operating across multiple brands in a complex, fast-moving environment
• Advanced use of Gen AI tools relevant to social media to enhance output quality and team efficiency
• Experience designing AI-assisted workflows for yourself and the wider team
• Ability to train team members on effective, responsible AI tool usage
• Agentic approach to complex, multi-step challenges with a clear bias for action
• Strong understanding of AI capabilities and limitations, with rigorous human oversight applied throughout

Pay

Salary Range: $97,750 USD - $109,250 USD