Senior Social Media Manager

About the role

In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're...

As Senior Social Media Manager, you will build and own Imprint's social media presence from the ground up. This is a senior individual contributor role with clear accountability for social strategy, content, and execution across B2B and brand channels. You will act as Imprint's voice on social, developing the point of view, content strategy, and measurement framework that positions Imprint as a credible, compelling brand.

Responsibilities

• Own Imprint's social media presence end-to-end, with accountability for strategy, content, channel health, and performance. You’ll start with Linkedin and X and determine where we go next
• Develop and execute a content strategy that reflects Imprint's brand voice and reaches target audiences
• Build and maintain a social listening and monitoring infrastructure to surface insights, trends, and risks in real time
• Create a formal playbook for consumer complaint and social voice management, working closely with member operations and legal
• Define and own the metrics and measurement framework for social; translate performance data into clear narratives for leadership and the broader company
• Partner with Communications, Brand, and Product Marketing leadership to align social content with brand positioning, campaigns, and key moments
• Mine content opportunities across the business, identifying stories, partnerships, and cultural moments worth owning, and establish the infrastructure to make it repeatable

Requirements

• 5–8 years of social media experience, with a demonstrated track record of building or significantly scaling social presence for a brand
• Exceptional writing skills across formats, tones, and audiences
• Strong editorial judgment: ability to identify risks, make real-time calls, and distinguish issues that require attention from noise
• Experience owning social metrics and translating performance data into clear, actionable narratives for leadership
• Demonstrated ability to build and execute strategy independently, from ideation through execution
• Familiarity with social listening and management platforms such as Sprout Social or equivalent
• Background in B2B companies with a strong consumer lens, or large communications/PR agencies with demonstrated breadth across industries, metrics, and crisis management
• Experience at companies navigating regulatory, crisis, or consumer complaint communications (e.g., fintech, payments, marketplace, or similarly complex environments)
• Experience developing crisis communications playbooks in collaboration with legal and operations stakeholders