Senior Social Media Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "Get to Know Us" (company description), "What You’ll Do", "What Success Looks Like", "What You’ll Bring", "What Sets You Apart?", "Travel Required", "Compensation And Values", "Perks of Horizon3.ai", "You Belong Here", "Other Duties", "Application Note". We need to use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). However we should only include sections when posting has real specific content. The headings we can use: maybe "About the company" (but they said use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). But we can adapt? The instruction: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests those are examples; we can use appropriate headings that match content. Likely we should map sections: About the role (company overview), Responsibilities (What You’ll Do), Requirements/Qualifications (What You’ll Bring + What Sets You Apart?), Skills maybe, Benefits (Perks), Pay (Compensation), Schedule (Travel Required? maybe not). Also "You Belong Here" could be part of Benefits or Culture. "Other Duties" and "Application Note" are boilerplate to remove. We must not repeat job title as heading. No Job ID. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we remove "You Belong Here" EEO block? Actually that is diversity statement; it's EEO boilerplate; should be removed. Also "Other Duties" and "Application Note" should be removed. Also "Travel Required" maybe part of Schedule? It says travel required up to 20%; we can include Schedule section with that. Compensation section: base salary range and equity. Benefits: perks list. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details from each section. Let's extract content: Company description (Get to Know Us Horizon3 is a fast-growing...). Keep that. What You’ll Do: includes many bullet-like paragraphs. We need to turn into

• for any list of duties/requirements/benefits. The content is prose with sentences; we could break into list items for each major duty: Social Strategy and Channel Ownership, Content Creation and Storytelling, Campaigns, Launches, and Events, Employee Advocacy and Executive Amplification, Community Engagement and Brand Stewardship, Measurement and Optimization. Each has sub-bullets. We'll create nested lists? Probably just top-level
  • each duty, and inside we can keep prose or further
    . The instruction: Use
    • for any list of duties/requirements/benefits, and

      for prose. So we can treat each duty as

    • containing prose (maybe with internal
      ). That's okay. What Success Looks Like: list of success criteria; we can make
      • . What You’ll Bring: list of qualifications; we can make
        • . What Sets You Apart?: list of differentiators;
          • . Travel Required: sentence; could be in Schedule section. Compensation And Values: includes base salary range and equity; also values statement. We'll make Pay section with salary range and equity. Values maybe part of Benefits? But we can include in Pay or separate? Probably Pay. Perks of Horizon3.ai: list of perks; Benefits section. We must not include sections with filler like "commensurate with experience". Not present. We must not include headings with no real content. Thus final HTML:

            About the role

            [company description]

            Responsibilities

            • Social Strategy and Channel Ownership: ... (prose)
            • Content Creation and Storytelling: ...
            • Campaigns, Launches, and Events: ...
            • Employee Advocacy and Executive Amplification: ...
            • Community Engagement and Brand Stewardship: ...
            • Measurement and Optimization: ...

            What Success Looks Like

            • ...

            Qualifications

            • ...

            Skills

            • ...
            maybe combine What Sets You Apart? as Skills.

            Benefits

            • Inclusive Team: ...
            • Growth Opportunities: ...
            • Innovative Culture: ...
            • Hybrid & Remote Work: ...
            • Competitive Compensation: ... (but we already have Pay)

            Pay

            Base salary range: $144,000 - $180,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills. Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.

            Schedule

            Travel Required: We are a fully remote company, and this job may require up to 20% of travel to be successful.

            We must ensure we didn't include boilerplate like "You Belong Here", "Other Duties", "Application Note". Also removed duplicate lines. Check for any duplicated content: In responsibilities there is repeated "X" twice? Actually they wrote "including LinkedIn, X, YouTube, and X, while evaluating other channels..." That's a typo but we must preserve as is. Keep it. Now produce HTML fragment only. Let's craft the prose for each duty succinctly but preserve details. We'll copy the sentences from posting. Responsibilities details: Social Strategy and Channel Ownership: "Serve as the company’s subject-matter owner for organic social strategy, advising Marketing and executive leadership on audience development, channel investment, content priorities, and social risk. Own and evolve the social media strategy across priority channels, including LinkedIn, X, YouTube, and X, while evaluating other channels and communities such as Reddit and Bluesky. Maintain a clear point of view on audience, channel fit, content formats, cadence, and brand voice. Build and manage an always-on editorial calendar that balances thought leadership, customer proof, research, product storytelling, company news, culture, hiring, and timely industry moments. Establish repeatable planning, intake, approval, publishing, and reporting processes that make social easier to scale across Marketing and the broader company." Content Creation and Storytelling: "Own the development, creation, and publication of high-quality social content that translates complex cybersecurity, product, research, and market topics into clear, engaging stories. Develop campaign concepts and content packages across formats such as posts, threads, carousels, short-form video, event coverage, employee spotlights, and executive amplification. Partner with subject-matter experts to identify strong stories, ghostwrite or refine content when needed, and manage review through publication. Maintain a distinctive, authentic, confident, and technically credible brand voice across channels." Campaigns, Launches, and Events: "Develop and execute social plans for product launches, press announcements, webinars, campaigns, customer stories, industry news, and rapid-response opportunities. Support event promotion and live coverage, including speaking sessions, booth activity, networking moments, videos, and post-event follow-up. Coordinate social amplification with Product Marketing, PR/Communications, Field Marketing, Demand Generation, Customer Marketing, executives, and technical experts. Join initiatives early enough to shape the amplification strategy, not simply publish finished assets at the end of a campaign." Employee Advocacy and Executive Amplification: "Own and grow the employee advocacy program in Sprout Social Advocacy, including onboarding, enablement, content distribution, recurring communications, and program administration. Create practical, easy-to-share content that helps employees and executives participate authentically in company, product, hiring, thought-leadership, and event moments. Partner with People, Recruiting, Communications, and leadership teams to support employer brand, executive visibility, and coordinated announcements." Community Engagement and Brand Stewardship: "Monitor brand and industry conversations through social publishing and listening tools, including the Sprout inbox and relevant online communities. Respond to routine engagement and route sensitive, reputational, or crisis-related issues through the appropriate escalation process. Apply sound judgment about what should be amplified publicly, what requires additional review, and what should not be socialized. Help protect brand consistency across social channels and ensure public-facing content follows current naming, messaging, and visual standards." Measurement and Optimization: "Define and maintain a practical social measurement framework covering reach, engagement, audience growth, content performance, advocacy participation, and campaign impact. Produce regular reporting that turns performance data into clear insights, recommendations, and next actions. Test content formats, creative approaches, publishing patterns, and channel strategies to improve relevance and engagement efficiency. Conduct periodic competitive and market reviews to identify opportunities, gaps, and emerging conversations that should influence the content plan." What Success Looks Like: "A clear, differentiated social strategy is adopted across priority channels. Social content consistently reflects Horizon3’s technical credibility and market point of view. Employee advocacy and executive amplification become repeatable, measurable programs. Audience growth, reach, engagement quality, and share of voice improve against defined baselines. Social is integrated earlier into launches, events, PR, and campaigns. Reporting connects social performance to campaign engagement and influenced pipeline where attribution is available. The program operates through reusable processes and content systems rather than individual heroics." What You’ll Bring: "Demonstrated experience owning social media strategy and hands-on execution for a B2B, SaaS, technology, or cybersecurity company. Excellent writing, editing, and storytelling skills, with the ability to make technical subjects understandable without losing substance or credibility. Experience managing social publishing, listening, analytics, and/or employee advocacy platforms. Strong project management and organizational skills, including experience managing calendars, approvals, deadlines, and multiple stakeholders. A data-informed approach to content decisions, with the ability to interpret performance metrics and turn them into action. Strong judgment, attention to detail, and comfort handling fast-moving or sensitive communications. Ability to work independently while building trusted relationships across Marketing, Product, Engineering, Sales, Customer Success, People, and executive teams. A high-agency, creative, collaborative mindset and a willingness to test, learn, and improve. Bachelor degree in marketing, communications, or a related field 7+ yrs of experience in social media marketing 5+ yrs of experience in cybersecurity marketing" What Sets You Apart?: "Experience marketing cybersecurity, offensive security, cloud security, developer tools, or other technical products. Familiarity with technical communities, practitioner audiences, Reddit, or other discussion-based platforms. Experience creating or directing short-form video, live event coverage, social graphics, or carousel content. Experience supporting executive social media, creator or influencer partnerships, paid social, or analyst and media amplification. Experience scaling employee advocacy or ambassador programs." Benefits (Perks): "Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive. Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities. Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking. Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence. Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave." Pay: "Base salary range: $144,000 - $18