Jobs · Advertising · New York

Senior Social Media Manager

Born Social · New York, NY · 1 mo ago
On-siteAdvertising$95k–$105k/yrFull-time
We need to output HTML fragment with sections: headings

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use
  • for any list of duties/requirements/benefits, and

    for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve all substantive info. Remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Include a section ONLY when posting has real specific content for it. Avoid filler like "commensurate with experience", "not specified", etc. So we need to parse the posting. Let's extract sections: - About the role? There's a description: "We’re looking for a Senior Social Media Manager to take on the responsibility of setting the standard for industry leading social media management across our clients through delivery and output." Also earlier "WHO WE ARE" etc. But we need sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have content. From posting: - "WHO WE ARE" includes description of company, but not necessarily "About the role". Could map to "About the role" maybe? But we have separate "WHO WE ARE" describing company. The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content accordingly. We have: - About the role: maybe the paragraph after "We’re looking for a Senior Social Media Manager..." That's about role. - Responsibilities: The list under "WHAT YOU'LL BE" includes bullet points: Copywriting, Community Tactics, Content ideation and platform strategy, Client Communication, Delivery and Distribution, Creators, Reporting, Social Media Manager Leadership. Those are responsibilities. - Requirements/Qualifications/Skills: The "WHO WE ARE LOOKING FOR" includes experience 3-5 years, love brands, creative thinker, pride in work, drive and ambition. Also "NO GRIT NO PEARL" and "VALUES" maybe not requirements. Could treat as Requirements (experience) and Skills (creative thinker, etc). But we need to avoid filler. - Benefits: List under "Benefits" with bullet points. - Pay: "A benchmarked salary between $95,000 to $105,000 (DOE) based on your level within our progression framework." Also later repeated sentence about where employee paid within range depends on factors. That's pay info. - Schedule: "We operate out of a hybrid model of 3 days in office per week. Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)." That's schedule. We must not duplicate lines. Also remove boilerplate like EEO statement, etc. We need to output only HTML fragment, no /, no markdown fences. We'll create sections as needed. We need to decide if we need separate Requirements, Qualifications, Skills sections. The posting has experience requirement, plus values/attributes. Could combine into Requirements (experience) and Skills (creative thinker, pride, drive). Qualifications maybe similar to requirements. To avoid thin sections, we could combine into one "Requirements" section that includes experience and desired attributes. But the instruction says prefer a few substantive sections over many thin ones. So we could have: About the role, Responsibilities, Requirements (includes experience and attributes), Benefits, Pay, Schedule. That's 6 sections. We must not include sections with filler like "Qualifications" if not distinct. We'll omit Qualifications and Skills separate. Now we need to format: -

    About the role

    then

    with prose. -

    Responsibilities

    then
    • each responsibility. -

      Requirements

      then maybe
      • for experience and attributes? Or

        for prose? The instruction: Use

        • for any list of duties/requirements/benefits, and

          for prose. So if we have a list, use ul. For requirements we have a list: 3-5 years experience, love brands, creative thinker, pride in work, drive and ambition. Could be list. -

          Benefits

          then
          • each benefit. -

            Pay

            then

            with salary range and note about DOE factors. -

            Schedule

            then

            with hybrid model and hours. We must ensure we preserve all substantive information. Let's extract exact text. About the role: The paragraph: "We’re looking for a Senior Social Media Manager to take on the responsibility of setting the standard for industry leading social media management across our clients through delivery and output." Also maybe preceding "WHO WE ARE" but that's about company not role. We'll keep that sentence. Responsibilities list: Let's capture each bullet exactly as in posting: - Copywriting: responsible for ensuring copy reflects each brand's TOV and mirrors social-first best practices, either through direct delivery or through leadership of Social Media Managers. - Community Tactics: defining the role of community for getting into culture by identifying reactive and proactive community management opportunities. Ensuring all tactics suggested ladder up to the overall account/campaign strategy. - Content ideation and platform strategy: working with our Strategy, and Creative teams to translate the creative direction into specific best in class, social-first content. - Client Communication: building meaningful relationships with our clients in regular meetings or pitches and establishing their trust in us as social media experts through industry-leading output. - Delivery and Distribution: overseeing and advising on the distribution of all organic content. Using your sophisticated understanding of the platforms to critique the quality of delivery from Social Media Managers. - Creators: owning the translation from strategy to Creator distribution tactics. Identifying key opportunities to partner with Creators and working closely with Social Media Managers to execute effectively. - Reporting: collaborating with Media Planners and Social Media Managers to ensure we are capturing the performance of organic output and drawing insights from the data. Translating these into relevant actions for future content. - Social Media Manager Leadership: responsible for the leadership of Social Media Managers, ensuring they are developing professionally and personally through leadership of weeklies, monthlies and performance reviews. Supporting and contributing to the hiring of new Social Media Managers when required. We should keep them as list items. Requirements list: From "WHO WE ARE LOOKING FOR": - You have 3-5 years of experience working in social media, agency side - You love brands and social media: you're fascinated by brands, how they market themselves, and use social media to do this. You are naturally curious about the developments of the digital world and excited by its potential. - You are a creative thinker: able to work both independently and collaboratively on ideation for content across social - You have pride in your work: we treat our client's brands as our own and are meticulous about our approach. You will take real pride in what you deliver and always strive for perfection - You have real drive and ambition: you'll be constantly adapting to the ever growing world of social, and we need people who have the mindset of growth as well as the ambition to get there Also there is "NO GRIT NO PEARL" and "VALUES" but those are more cultural; could be omitted as not explicit requirement? Might be considered part of culture but not a requirement. The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. The NO GRIT NO PEARL and VALUES are substantive? They describe culture and mantra. Could be included maybe under a separate section like "Culture" but we don't have that heading. Could we include them under Requirements? They are not exactly requirements but could be considered attributes. However the instruction says prefer few substantive sections over many thin ones. If we add a section for Culture, that would be thin. Might be better to incorporate into Requirements as attributes? But they are more about values. Might be okay to omit? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. If we omit the NO GRIT NO PEARL and VALUES, we are summarizing away detail. So we need to include them somewhere. Perhaps we can include them under a section "Values" but we don't have that heading in allowed list. The allowed headings are only those listed; we cannot create other headings. So we must fit them into one of the allowed headings. Could we put them under "About the role"? That section is about role, not values. Could we put them under "Requirements"? They are not strictly requirements but could be considered desired attributes/values. The heading "Requirements" could encompass both experience and values. The instruction says use

            • for any list of duties/requirements/benefits. So we could list values as list items under Requirements. That would preserve them. Thus Requirements list will include experience, love brands, creative thinker, pride, drive, plus NO GRIT NO PEARL description, and VALUES description. But the VALUES section is a list of values with emojis and descriptions. We need to capture them. Let's extract NO GRIT NO PEARL paragraph: "No Grit No Pearl is our creative mantra – a single-minded statement of intent that defines how we get to great work and the standard we hold ourselves to. Because we believe the best work isn't formed instantly; it's shaped through commitment, care, and perseverance. Grit isn’t about grind - it’s about staying curious, pushing ideas, and appreciating the process to reach the Pearl - work we’re proud of, created to the highest standard that makes a lasting impact." VALUES list: - ⚡️See Challenge as Opportunity... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge. - ⚡️Say It Simply... is how we communicate. Think of the basic rules of communication - honest, clear, confident. - ⚡️Do What You Say... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose. - ⚡️Make Each Other Better... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves. - ⚡️Consciously Contribute...is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving. We need to preserve these exactly, maybe without the emoji? The emoji is part of text; we can keep it. Thus Requirements section will be a big list mixing experience, attributes, mantra, values. That's okay. Now Benefits list: extract each benefit line: - 💎 20 days vacation a year + 12 public holidays - 💎 Full Paid Medical Insurance (including dental and vision) - 💎 Annual performance bonus - 💎 401k matching plan - 💎 Gym Membership contributions - 💎 Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee - 💎 Free home office chair and screen - 💎 Quarterly team offsites / Regular socials - 💎 Free Citibike membership - 💎 Recruitment referrals bonus - 💎 Agile working policy We should keep the bullet emojis? They are part of text; we can keep them. Pay section: The salary info: "A benchmarked salary between $95,000 to $105,000 (DOE) based

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