Senior Social Media Editor, Hot Luck

About The Position

Major goals and objectives and location requirements
Hot Luck is seeking a Senior Social Media Editor to manage social media for the brand and event. The ideal candidate is equal parts social strategist, content creator, video producer, community builder, and on-camera personality.

Responsibilities

• Produce, direct, and edit social media video and content.
• Appear on camera regularly for social-first video content, festival coverage, talent interviews, creator collaborations, and other editorial initiatives. Conduct on-camera interviews with chefs, musicians, creators, sponsors, and festival talent.
• Help develop recurring social video franchises and personality-driven content formats that build audience engagement and strengthen the Hot Luck brand. Support the Editorial Director in identifying opportunities to expand Hot Luck's presence across YouTube, social video, live-streaming, and other creator-focused platforms.
• Collaborate with the Events team to share talent and programming ideas and participate in the events.

Requirements

• Bachelor's degree or equivalent work experience.
• Experience launching or managing video-first content initiatives, including YouTube programming, social video series, or creator-led franchises.
• Experience appearing on camera for a media brand, publisher, creator business, hospitality brand, or entertainment property.
• Experience hosting interviews, live events, podcasts, video series, or social-first content franchises.
• Existing familiarity with or connections within the Austin food, hospitality, music, and cultural communities is strongly preferred.
• Experience creating creator-style content for Instagram Reels, TikTok, YouTube Shorts, and similar platforms preferred.

Qualifications

• Strong on-camera presence and confidence representing a media brand across social, video, and live-event environments.
• Ability to conduct engaging interviews and create authentic, personality-driven content that resonates across social platforms.
• Comfortable hosting social video segments, appearing in branded content, participating in live-streams, and representing Hot Luck at events and community activations.
• Demonstrated understanding of how personality-led content contributes to audience growth, community building, and brand affinity.

Skills

• Fluency in short-form video storytelling.

Benefits

• Salary: New York: $75,000.00 - $84,000.00 Remote: $70,000.00 - $80,000.00
• The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future.
• Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.

Pay

• The range listed is just one component of People Inc's total compensation package for employees.
• Other compensation may include annual bonuses, and short- and long-term incentives.

Schedule

• This position is fully remote with no in-office requirements, (might require coming into an office 1 or 2x a year)
• This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Benefits

• In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.
• Accommodation requests can be made by emailing hr@people.inc.
• The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.
• We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.