Senior Social Media & Content Manager

About the role

Frank Darling is a female-founded fine jewelry brand making custom engagement rings feel exciting, personal, and refreshingly human. Known for our modern design and sustainability-minded approach, we're hiring a Senior Social Media & Content Manager to own Frank Darling's voice, content, and community across social. This is a highly visible role for someone with fine jewelry experience — someone who can become a credible, knowledgeable face of the brand, teach our community something new in every piece of content, and move fast on culture and trends.

Responsibilities

• Content Strategy & Calendar
  • Own the social content calendar end to end — themes, formats, cadence, and tentpoles tied to launches, collections, and cultural moments
  • Bring a strategic, data-informed lens to what we post and when; use performance data to continually optimize format, timing, and topics
  • Spot trends early and act on them immediately, translating them into on-brand content
• Content Creation & Production
  • Film and edit original content — from polished brand pieces to fast, native-feeling short-form video
  • Create ongoing content series that build a loyal, returning audience (education, behind-the-scenes, in-office culture, real proposals, etc.)
  • Produce content for paid social in collaboration with our media agency, understanding what performs as an ad versus organic
  • Build genuinely educational content around diamonds and fine jewelry — the kind that requires real category knowledge
• Community Management
  • Be the first, fast, authentic voice responding to our community across platforms — in true Frank Darling voice
  • Turn community management into a growth lever: spotting content ideas, FAQs, and superfans within the conversation
• Reporting & Optimization
  • Report on social performance (growth, engagement, content-type performance, follower quality) with clear takeaways
  • Continually refine the content mix based on what's actually working
• Culture & Guerilla Activations
  • Dream up and help execute scrappy, attention-grabbing content moments
  • Make the most of our showroom/office culture as a content engine — team, designers, dogs, diamonds!
• Influencer Program Oversight
  • Set the criteria and taste bar for which creators and partnerships are a fit for Frank Darling, working from a clear point of view on why a partnership matters
  • Review and approve deals sourced and coordinated
  • Decide which creator content gets repurposed for paid social, in collaboration with our media agency
  • Keep a commercial lens on the program — usage rights, performance of creator content in paid, and where to double down or pull back

Requirements

• 5+ years in social media management or content creation, ideally with at least some of that in jewelry, fashion, beauty, or another taste-driven, visual category
• A demonstrated eye for elevated, editorial-quality content — you understand premium positioning instinctively, not just aesthetically
• A strong personal or professional point of view on trends — you don't wait to be told what's working
• Hands-on filming and editing skills (comfortable with platforms like CapCut); happy to be on camera or direct others who are
• Strategic fluency with content calendars, reporting, and using data to make creative decisions
• Excellent, brand-appropriate community voice
• A self-starter who thrives with autonomy and doesn't need hand-holding
• Genuine enthusiasm for jewelry/diamonds, or a fast willingness to become fluent in it

Nice to Have

• Existing relationships with jewelry, fashion, or lifestyle media/creators
• Experience producing content specifically for paid social (not just organic)
• GIA or other jewelry/gemology education

Schedule

Full-time on-site role located in Tribeca

Pay

$80–100K

Benefits

• Equity Compensation: Every Frank Darling team member receives a stock option package to share in the company's upside.
• Insurance: Medical, dental, and vision insurance kicks in on the first day of your 2nd month.
• 401k: Optional 401k program.
• Paid Time Off: Flexible, unlimited paid time off policy enables motivated, goal-oriented team members to recharge.
• Disability and Life Insurance.
• Pre-Tax Commuter Benefits.
• Employee Discounts: A generous discount program for you, your friends, and your family to make it easy to wear and gift Frank Darling.