Senior Manager Social Media Content, Communications

Duties and Responsibilities

• Lead the creation, management, and execution of organic social media content strategy for Share Our Strength's brands across various platforms.
• Adapt content strategy for organizational priority campaigns, social-first moments, rapid response, and platform-specific opportunities as algorithms and audience behaviors evolve.
• Direct, oversee, and maintain standards for brand voice, tone, and visual identity across all social channels.
• Develop and implement holistic social media content strategy balancing brand storytelling, measurable impact, and ROI-driven tactics that drive engagement and awareness.
• Leverage analytics to extract insights, identify trends, and continuously inform strategy.
• Manage a team of content creation supporters through a digital vendor to increase capacity and support for social content, managing project work including social media copywriters, app/platform representatives, and production partners.
• Partner with colleagues to support Share Our Strength's work to be a diverse and inclusive organization, and ensure this value is embedded in the organization and throughout our work.
• Video Content & Live Production: Serve as lead rapid response content producer for social-first video content, including TikToks, Instagram Reels and live-stream coverage (as needed), bringing authentic, engaging energy that reflects the brand's voice.
• Produce and edit short-form social video content, including stitching together relevant news clips, trending audio, and organizational moments into timely, platform-native formats (comfort with in-app editing tools, CapCut, Adobe Premiere Pro, Express, Slate or similar is sufficient).
• Develop on-the-ground content plans for events, travel to organizational events, storytelling content collection opportunities, and campaign activations to capture live content and provide real-time social coverage across platforms.

Qualifications

• Bachelor’s degree preferred but not required, or equivalent professional and work experience.
• 4-7 years of experience in social media content creation with demonstrated progression in scope and responsibility.
• Experience engaging audiences through Facebook, Twitter, Instagram, LinkedIn, and TikTok (a plus) with an understanding of social media metrics.
• Hands-on experience with short-form video editing using mobile-first tools (CapCut, Adobe Express, in-app editors) and/or desktop tools; full video production experience is not required.
• Deep familiarity with Instagram, TikTok, Facebook, X/Twitter, LinkedIn, and emerging platforms, with strong understanding of platform algorithms and metrics.
• Experience managing influencer relationships and building long-term creator partnerships.
• Proficiency with Sprout Social, Asana, Keyhole, Facebook Business Suite, and/or Google Analytics strongly preferred.
• Outstanding interpersonal and relationship management skills, including strong judgment and emotional intelligence.
• Familiarity with issue advocacy and political campaign experience is valued.
• Excellent written and oral communication skills; experience presenting to high-level audiences.
• Demonstrated ability to work independently on multi-step, detail-oriented projects in a fast-paced, fluid environment.
• Experience covering live events for social media — planning, capturing, and posting in real time (nice to have).
• Genuine interest in anti-hunger and anti-poverty issues.

Benefits

Comprehensive benefit plan which includes health insurance, dental insurance, vision insurance, retirement, wellness benefits, and paid time off (vacation leave, sick leave, personal leave, holiday, parental leave, bereavement leave, military leave, and jury duty leave).

Equal Employment Opportunity Statement

Share Our Strength is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, disability, medical condition, pregnancy or pregnancy-related condition, marital status, sex, sexual orientation, gender expression, military status, age, or any other classification protected by law.