Senior Manager, Content & Social Media

We need to output HTML fragment with sections: About the role? The posting includes introductory paragraph about WGU mission. Could be "About the role" or "About WGU". The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to include sections only when posting has real, specific content. We have content: Salary range (Pay). Responsibilities (Primary Responsibilities). Qualifications (Knowledge, Skills, and Abilities, Education, Experience). Also maybe Skills? The qualifications include knowledge, skills, abilities. Could combine into Qualifications section. Benefits: there is a list of benefits in "Position & Application Details". That includes medical, dental, etc. So we can include Benefits section. Schedule: mentions full-time regular position 40 standard weekly hours. That's schedule info. So include Schedule section. Pay: we have salary range. So include Pay section. We must not repeat job title as heading. Do not put Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. So we should strip "How to Apply:", "Additional Information Disclaimer:", "Accommodations:", "Equal Employment Opportunity:", etc. Also remove "Travel" maybe? Travel is not a required heading; but we could include if we want but not required. The instruction: only include sections when posting has real specific content. Travel is present but not a standard heading; we could omit as not in list. Better to omit. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include the details from each section. We must output only HTML fragment, no /, no markdown fences. Structure:

About the role

maybe include introductory paragraph about WGU mission and role description? Actually "About the role" could contain the introductory paragraph that describes WGU mission and the role's purpose. The posting starts: "If you’re passionate about building a better future... consider WGU as the next step in your career. Driven by a mission...". That's about the organization and role. We'll put that in About the role. Then

Responsibilities

with

• for each responsibility. The responsibilities are listed under "Primary Responsibilities". We need to capture each bullet. The text includes sentences separated by periods and some with line breaks. We'll need to parse into list items. Let's extract each responsibility: - Set the vision and operating strategy for WGU’s organic social, creator, community and owned content functions, in partnership with the Senior Director, and oversee execution — aligning channels, calendars, and creator partnerships to brand priorities and enrollment goals. - Lead and develop a mid-sized team (5–8) of social strategists, editors, content producers/writers, and community managers, including two direct managers; set hiring plans, performance standards, and career development paths. - Own organic social strategy across LinkedIn, Instagram, TikTok, YouTube, Facebook, and emerging platforms — including channel positioning, content franchises, community management, and platform-specific creative that earns culture relevance and inspires conversation, not just consumption. - Build and scale WGU’s influencer and creator ecosystem, moving from one-off campaigns to always-on partnerships with creators, students and alumni as long-term brand collaborators; oversee talent sourcing, agency relationships, contracting, briefing, content review and performance measurement. - Develop WGU’s community strategy across owned and paid social media platforms – turning prospective students, current students, alumni, employer partners and otherwise into active participants, advocates and storytellers who extend WGU’s reach and mission. - Oversee WGU’s owned channels and brand content function, including thought leadership, newsletters and additional corporate content outputs. - Build a measurement framework that ties audience growth, engagement, share of voice, and content performance to brand health, heightened awareness and enrollment outcomes; report results to the Senior Director and senior leadership on a recurring cadence. - Embed AI and emerging-platform fluency into the team’s workflow — from ideation and drafting to production, optimization, and analytics — while safeguarding accuracy, brand voice, and editorial quality. - Partner with PR/Communications, Brand, Lifecycle Marketing, Alumni, Performance/Paid Media, Enrollment, and Academic leadership to ensure content is integrated, mission-aligned, and supports cross-functional campaigns. - Own agency, freelancer, and creator budgets, with guidance and sign-off from the Senior Director; negotiate contracts and rate cards; and continuously rebalance investment toward the highest-ROI channels and partners. - Stay close to platform changes, competitor activity, and cultural moments; bring an editorial point of view on when and how WGU should engage. Also there is a sentence: "This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice." That's boilerplate; we should remove as it's generic disclaimer. So omit. Now Qualifications: The posting has "Qualifications Knowledge, Skills, and Abilities" then bullet list of items. Then "Education", "Experience", "Experience In Lieu Of Education", "Preferred Qualifications". We need to combine into Qualifications section? The instruction allows separate sections like Qualifications, Skills, Benefits, Pay, Schedule. We have Qualifications (knowledge, skills, abilities). Could also have Skills separate but we can put all under Qualifications. However we need to preserve all substantive info; we can include Education and Experience as subpoints within Qualifications or separate sections? The instruction says use headings like Qualifications, Skills, Benefits, Pay, Schedule. It doesn't forbid having both Qualifications and Skills. But we have both knowledge, skills, abilities listed; we could put them under Qualifications. Education and Experience could be separate headings? Not in the list but we could still include if we want but better to follow the given examples. However we need to preserve all substantive info; we can include Education and Experience as paragraphs under Qualifications. That's acceptable. Thus Qualifications section will contain paragraphs: maybe a

  summarizing the knowledge, skills, abilities list as

  • . Then another

    for Education: Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field. Then another

    for Experience: 7+ years... etc. Also include Experience In Lieu Of Education and Preferred Qualifications as paragraphs. We must not include filler like "commensurate with experience". Not present. Now Benefits: list from "Position & Application Details": medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave. Also bonuses eligibility. We'll put as

    • . Schedule: Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; ... Actually schedule info: full-time regular position 40 standard weekly hours. We'll put that. Pay: Salary range: Grade: Management_Executive 608 Pay Range: $104,000.00 - $187,200.00. Also note about typical hiring not at top etc. We'll include that as

      . We must not include headings for sections that have only filler like "commensurate with experience". Not present. Now produce HTML. We need to ensure we don't include any markdown fences. Let's craft:

      About the role

      If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

      Responsibilities

      • Set the vision and operating strategy for WGU’s organic social, creator, community and owned content functions, in partnership with the Senior Director, and oversee execution — aligning channels, calendars, and creator partnerships to brand priorities and enrollment goals.
      • Lead and develop a mid-sized team (5–8) of social strategists, editors, content producers/writers, and community managers, including two direct managers; set hiring plans, performance standards, and career development paths.
      • Own organic social strategy across LinkedIn, Instagram, TikTok, YouTube, Facebook, and emerging platforms — including channel positioning, content franchises, community management, and platform-specific creative that earns culture relevance and inspires conversation, not just consumption.
      • Build and scale WGU’s influencer and creator ecosystem, moving from one-off campaigns to always-on partnerships with creators, students and alumni as long-term brand collaborators; oversee talent sourcing, agency relationships, contracting, briefing, content review and performance measurement.
      • Develop WGU’s community strategy across owned and paid social media platforms – turning prospective students, current students, alumni, employer partners and otherwise into active participants, advocates and storytellers who extend WGU’s reach and mission.
      • Oversee WGU’s owned channels and brand content function, including thought leadership, newsletters and additional corporate content outputs.
      • Build a measurement framework that ties audience growth, engagement, share of voice, and content performance to brand health, heightened awareness and enrollment outcomes; report results to the Senior Director and senior leadership on a recurring cadence.
      • Embed AI and emerging-platform fluency into the team’s workflow — from ideation and drafting to production, optimization, and analytics — while safeguarding accuracy, brand voice, and editorial quality.
      • Partner with PR/Communications, Brand, Lifecycle Marketing, Alumni, Performance/Paid Media, Enrollment, and Academic leadership to ensure content is integrated, mission-aligned, and supports cross-functional campaigns.
      • Own agency, freelancer, and creator budgets, with guidance and sign-off from the Senior Director; negotiate contracts and rate cards; and continuously rebalance investment toward the highest-ROI channels and partners.
      • Stay close to platform changes, competitor activity, and cultural moments; bring an editorial point of view on when and how WGU should engage.

      Qualifications

      Knowledge, Skills, and Abilities:

      • Deep expertise in social strategy, creator ecosystems and community building, with strong instincts for brand storytelling and what earns organic attention.
      • Proven command of organic and paid social strategy across major platforms, including platform-native creative, community management, and crisis-aware publishing.
      • Excellent writing, editing and verbal communication skills; able to support senior leadership thought leadership and brand-level narratives.
      • Skilled in owned content and editorial strategy – planning, producing and governing long-form and executive content that reinforces overall brand voice.
      • Strong fluency in social and content analytics — comfortable defining KPIs, reading dashboards, and translating data into editorial and channel decisions.
      • Working knowledge of AI-assisted content tools (LLMs, generative imagery