Senior Manager, Social Media & Content Production

What You Will Do

• Own day-to-day management of LA Tourism’s global social media platforms (6M + followers), including in-market content capture, editing (photo/video), posting, and community management.
• Co-develop program-level social strategies with the Creative Director and execute content creation hands-on using a stable of freelancers and influencers year-round (examples: Dine LA, Event Marketing, LA Pride, Mega Sports Events, etc.).
• Source, recruit, negotiate and draft scope of work for contracts with each individual influencer and freelancer for marketing programs.
• Produce and publish original content for all social channels, actively identifying real-time opportunities and driving traffic to the website to meet program and annual goals.
• Maintain a bi-weekly social media editorial calendar for all platforms; ensure cultural and current events sensitivity; manage community engagement daily.
• Partners with advertising agencies to align paid/organic content, optimize performance globally, and traffic assets as needed.
• Support broader brand campaign strategies with Creative Director by translating ideas into social-ready content and publishing plans; offering suggestions on how to make the content work well on each platform.
• Executes partner and ad sales deliverables as well as giveaways. Provides key performance metrics and insights for stakeholders as needed.

What You’ll Need To Succeed

• 4-5 years of hands-on social media/content experience for lifestyle, entertainment, sports, or consumer brands.
• A high school diploma or equivalent.
• A current, valid driver’s license and ability to drive a vehicle for work-related travel as needed and as applicable to the position.
• A proficient knowledge of the Los Angeles community, neighborhoods and events.
• Creative writing and photo editing skills, as well as an ability to communicate to multiple audiences in a variety of platforms.
• A strong knowledge of online trends and tactics, influencer communities, usability standards, familiarity with branding and latest digital technologies, tools and best practices.
• A comfortable working in the field (evenings/weekends as needed).
• Familiarity with social analytics and ability to translate performance into optimization.
• Experience collaborating with creative, media, and agency partners; low ego, team-first working style.
• A proficiency in MS Office (Word, Excel, PowerPoint).
• Excellent verbal, written, and interpersonal communication skills.
• A dependable, great attitude, highly motivated and a team player.
• Strong organizational skills and attention to detail.
• The ability to multi-task and meet multiple deadlines.
• The ability to communicate effectively across various departments.
• The ability to work in a changing environment.

Nice to Have

• A bachelor’s degree preferred.
• Lifestyle, brand or entertainment marketing experience.

Compensation Range

Exact compensation may vary based on skills and experience. $80,000 - $103,000 Bonus Eligible

What’s In It For You

• A hybrid work environment.
• Remote Monday and Friday.
• DTLA Office Tuesday through Thursday.
• Company paid parking in DTLA.
• Early Friday’s – our office closes every Friday at 2:30 pm.
• Flexible work schedule.
• Work remotely week of Thanksgiving.
• 15 Paid Company Holidays.
• Paid Vacation Time.
• Paid Sick Time.
• Paid Floating Holidays.
• Paid Family Leave.
• Comprehensive health insurance (both PPO and HMO plans available).
• Dental and vision plans (100% employer paid for some elections).
• Pet insurance.
• Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac.
• Employee Assistance Program.
• Flexible Spending Account (Healthcare & Dependent Care).
• 401(k) Retirement Savings Plan with up to 6% match that vests immediately.
• 401(k) match for qualified student loan payments.
• Monthly internet and phone stipend.

Physical Requirements

• While performing the duties of this job, the employee is frequently required to stand, walk, move.
• The employee must occasionally lift, carry, pull, push, transport and/or move up to 40 pounds.
• Ascends and/or descends stairs.

Mandatory Vaccine Requirement

Consistent with that commitment, in light of the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our team be fully vaccinated as a condition of employment. For individuals with medical conditions or sincerely held religious beliefs that prevent vaccination, the Company will consider requests for reasonable accommodation consistent with our policy and applicable law.

EEO & Diversity

Los Angeles Tourism and Convention Board is an equal employment opportunity employer. We pride ourselves on welcoming applicants from all backgrounds regardless of race, color, sex, religion, national origin, ancestry, sexual orientation, age, physical or mental disability, medical condition, pregnancy, gender identity, marital status, military or veteran status or any other basis protected by applicable federal, state, or local laws. We’re determined to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Los Angeles Tourism.