Senior Manager, Social Media

Key Responsibilities

• Define channel strategies, editorial frameworks, governance models, and performance standards that ensure consistency, scalability, and measurable business impact.
• Partner cross-functionally with Integrated Marketing, Brand, Media, PR, Analytics, Paid Media, and Content teams to align enterprise priorities with cohesive social and content strategies.
• Lead agency and partner management, including strategic direction, governance, performance expectations, accountability, and optimization.
• Oversee enterprise community management and moderation, including customer care triage and escalation support during high-risk or time-sensitive situations.
• Expand and modernize social media capabilities and governance for field agents and distributed teams to support scalable, compliant local activation.
• Drive innovation through AI-enabled content workflows, social listening, SEO-informed optimization, and MarTech integrations including Sprinklr, Salesforce Marketing Cloud, Adobe tools, Jasper AI, and Canva.
• Translate performance insights into executive-level recommendations, reporting narratives, and strategic business actions.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• Experience: 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
• Demonstrated experience defining channel-level strategy across multiple social platforms.
• Experience managing and influencing agency partners.
• Working knowledge of Sprinklr, including publishing, listening, and reporting.
• Understanding of Salesforce Marketing Cloud and lifecycle marketing.
• Experience leveraging AI-enabled tools and modern content workflows.
• Knowledge: Enterprise social media strategy and channel portfolio management, social media governance, accreditation, and brand safety standards, AI-enabled content workflows and automation tools, social listening, sentiment analysis, and performance measurement frameworks, integrated marketing ecosystems and cross-channel measurement.
• Skills: Strategic and systems thinking across complex organizations, advanced understanding of social platforms, trends, and audience behavior, data-informed decision making and insight translation, cross-functional leadership and executive stakeholder influence, agency, influencer, and partner management, clear communication and strategic storytelling.

Preferred Qualifications

• Experience building or transforming in-house social media capabilities.
• Experience operating in highly regulated or brand-sensitive environments.
• Familiarity with emerging platforms and creator economy best practices.
• Experience supporting distributed teams, field organizations, or agent networks.