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Senior Manager, Social Media

TrendAI · Austin, Texas Metropolitan Area · 5 days ago
MarketingFull-time

Role Summary

TrendAI™ is establishing dedicated, global ownership of its social function across both organic and paid channels. This role sets social strategy for TrendAI's brand and executive channels, builds the attribution that connects social activity to results, and leads the social team.

Core Responsibilities

  • Own social strategy — organic + paid

  • Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market-leadership themes

  • Bring deep paid-social expertise: audience strategy, budget allocation, testing, and optimization

  • Own the volume-vs-impact call — prioritizing well-timed, well-targeted posts that optimize for engagement and channel health

  • Prove return

  • Partner with the Data & Analytics Lead to stand up social attribution and a clear performance story for leadership

  • Own social performance reporting and optimization loops

  • Run the engine

  • Direct agency partners on execution as the “arms and legs” — briefing, quality control, and reviewing output through the in-house measurement stack

  • Plug social into the editorial engine — take packaged stories from the editorial board and land them well across channels

  • Cook up executive/host and guest promotion (e.g. podcast episodes) with the influencer/podcast and executive communications pods

  • Lead the team

  • Lead and grow the social team and add capacity as the function scales

Qualifications

  • 6+ years in social media marketing with hands-on paid social ownership (strategy, budget, targeting, optimization) and organic strategy

  • Track record building social attribution/measurement and reporting ROI to leadership

  • Strong editorial and brand judgment for a B2B/executive audience

  • Experience directing agencies or vendors on execution while keeping strategy in-house

  • High AI fluency; fast adopter of new tooling and workflows

  • B2B tech / cybersecurity; understands the CISO/security audience

  • LinkedIn-first organic and paid expertise; executive and employee-amplification programs

  • Familiarity with social/measurement platforms

  • People-leadership experience

What We Offer

  • You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

  • Comprehensive medical, dental and vision insurance

  • Life insurance

  • Short & Long Term Disability

  • Pre-partum, maternity, parental and medical leave

  • Mental Health Wellness Program

  • Adoption Assistance

  • Wellness Incentive

  • Pet Insurance

  • 401(k) with company match

  • Paid Time Off

  • 14 Annual Holidays

  • Tuition Assistance

  • Employee Resource Groups

  • We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities.

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