Senior Social Media Analyst – Media, Advertising & Entertainment

About the role

What if your expertise in social analytics could directly shape the performance of campaigns reaching millions of fans, viewers, and consumers across the world's biggest media and entertainment brands?

What You'll Do

• Lead end-to-end social media analytics and performance reporting across multiple channels and platforms
• Design and maintain dashboards and reporting frameworks that surface meaningful, decision-ready insights
• Analyze campaign performance data for media and entertainment clients, identifying trends, opportunities, and areas for optimization
• Translate complex data sets into clear, compelling narratives for both technical and non-technical stakeholders
• Develop strategic recommendations based on performance insights to inform content, targeting, and channel strategies
• Monitor platform algorithm changes, emerging social trends, and competitive benchmarks relevant to the media and entertainment space
• Collaborate with creative, strategy, and media teams to align analytics outputs with campaign goals
• Deliver regular and ad hoc reports with precision, clarity, and strategic context

Who You Are

• Experienced social media analyst with a strong track record of delivering insights in fast-paced media, advertising, or entertainment environments
• Deep familiarity with major social platforms — Instagram, TikTok, YouTube, X (Twitter), Facebook, LinkedIn — and their native analytics tools
• Proficient with third-party analytics and listening platforms (e.g., Sprinklr, Brandwatch, Hootsuite, Sprout Social, or similar)
• Strong command of data visualization and reporting — you know how to make data land with an audience
• Comfortable working with large datasets; experience with Excel, Google Sheets, or basic SQL is a plus
• Strategic thinker who goes beyond the numbers to ask why and what's next
• Self-directed and reliable — you deliver quality work independently without needing hand-holding
• Excellent written and verbal communication skills

Nice to Have

• Experience working with entertainment studios, streaming platforms, broadcast networks, or advertising agencies
• Familiarity with paid social reporting and cross-channel attribution models
• Background in audience research, consumer insights, or media planning
• Experience building executive-level performance decks and presenting to senior stakeholders
• Knowledge of influencer analytics and creator economy metrics