Senior Social Media Analyst

Job Responsibilities

• Effectively manage a portfolio of key accounts and drive consistent performance results
• Assists department leads with onboarding new accounts and product launches as needed
• Independently leads client discussions regarding product performance
• Helps to deploy the implementation of new department initiatives and best practices
• Facilitates and builds quarterly case results
• Mentors and assists department leads with training
• Assists other social media analysts with task completion, client calls, and internal strategy meetings
• Identifies areas of opportunity for both external client(s) and internal department
• Build paid social campaigns across various channels that align with client(s) overarching goals and strategy
• Troubleshoots and resolves technical issues and/or additional client concerns
• Budget management of social media campaigns, following budget pacing protocols set
• Verify that every campaign and ad meets the highest standards and follows the appropriate compliance guidelines
• Maintain a high attention to ad copy, logos, graphics, budget, and scope of work
• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds
• Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance
• Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations
• Log activities regarding updates to accounts throughout the month
• Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content
• Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation
• Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients
• Conduct A/B testing to continually enhance social media strategies
• Maintain Google Analytics Certification and Meta Certifications
• Engage in Facebook Blueprint courses to stay updated on policies and trends

Required Qualifications

• Minimum 3 years of experience in Facebook Ads Manager
• Experience in platforms such as Photoshop, Canva, Google Analytics, etc.
• Strong understanding of digital marketing best practices
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
• High attention to detail with the ability to manage multiple projects simultaneously
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications

• Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience
• Experience in LinkedIn, TikTok, Twitter Ad Management
• Meta Blueprint Certified in Media Buying or Media Planning
• Experience in automotive, medical, legal and/or e-commerce verticals
• Agency experience
• Paid Media Experience (Search or Display), a plus

Benefits

(Not specified)

Schedule

(Not specified)

Pay

(Not specified)