Senior Content Analyst - Social Media

About the role

The Content Strategist is responsible for developing and leading content strategies, with a heightened focus on social media, that educate, inspire, and empower key audiences while advancing Blue Cross NC business and brand priorities.

Responsibilities

• Develop and lead social media-led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes
• Translate business and brand objectives into content pillars, messaging frameworks, and platform-specific approaches
• Lead social content direction across organic and paid channels, ensuring alignment with broader owned channels (web, email, print, etc.)
• Identify content opportunities that support brand reputation, education, sales enablement, and member engagement
• Partner with demand generation to align paid social targeting, messaging, and strategy
• Serve as the content strategy lead within cross-functional teams to embed content early in planning and execution, collaborating with brand, communication, creative and marketing partners
• Create and contribute to social-first content, including graphics and videos with the ability to concept, script, produce and participate as on-camera talent as needed
• Ensure all content aligns with brand voice, channel best practices, and audience needs while optimizing for performance
• Manage editorial calendars, identify content gaps, and support workflow execution using tools like SproutSocial
• Track and optimize performance, leveraging data and insights to continuously refine content strategy

Requirements

• Bachelor's degree or advanced degree (where required)
• 5+ years of experience in related field. In lieu of degree, 7+ years of experience in related field.
• Bonus points for experience working with content creation software such as Canva or CapCut
• Exposure to Ai creation tools

Qualifications

• Bachelor's degree or advanced degree (where required)
• 5+ years of experience in related field. In lieu of degree, 7+ years of experience in related field.
• Bonus points for experience working with content creation software such as Canva or CapCut
• Exposure to Ai creation tools

Skills

• Advertising
• Content Strategy
• Digital Marketing
• Facebook Advertising
• Instagram
• Marketing
• Marketing Campaigns
• Social Media
• Social Media Campaigns
• Social Media Channels
• Social Media Content Development
• Social Media Content Management
• Social Media Marketing
• Social Media Platform
• Social Media Strategies

Benefits

• Medical
• Dental
• Vision
• Health and wellness programs
• Parental leave and support
• Adoption and surrogacy assistance
• Career development programs
• Tuition reimbursement for continued education

Pay

• $81,068.00 - $129,708.00

Schedule

• Hybrid Flex or Remote Flex depending on the nature of the work and distance from our Durham headquarters