Senior Social Media & Content Associate

About the role

Ibotta is seeking a Senior Social Media & Content Associate to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. You will own and evolve our consumer-facing social media presence.

Responsibilities

• Develop, own, and continuously refine a comprehensive social media strategy that aligns with Ibotta's marketing objectives, promotional calendars, and brand guidelines.
• Bring forward proactive recommendations and new content formats without being asked.
• Develop net new approaches to content creation that drive organic follower growth and brand relevance.
• Push the brand forward creatively to resonate with new and prospective savers across platforms and formats.
• Own the full creative process from ideation to posting across all consumer channels. Design, shoot, and edit high-quality content with a strong emphasis on short-form video (Reels, TikToks), and write compelling, on-brand copy optimized for each platform's audience and algorithm.
• Serve as a key voice in how the Ibotta brand shows up culturally, ensuring our social presence stays fresh, relevant, and appealing to the next generation of savers.
• Act as the real-time bridge between consumers, Care, and technical teams during app incidents and issues, making fast, sound decisions about consumer-facing communications to protect the brand and maintain community trust.
• Monitor, analyze, and report on key social media metrics including reach, engagement, follower growth, and conversions. Translate data into actionable strategy and present findings to stakeholders.
• Stay ahead of emerging trends, platform updates, and content formats, proactively integrating them to keep Ibotta's channels cutting-edge.
• Partner with Care teams to maintain a cohesive brand voice in community engagement, and collaborate with the broader marketing team on influencer and partnership initiatives.
• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency.

Requirements

This role is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

Qualifications

• 4+ years of professional experience managing social media accounts and creating content for a consumer-facing brand or agency, with a track record of driving measurable audience and engagement growth.
• Deep, demonstrated understanding of best practices, algorithms, and content formats for Instagram, Facebook, TikTok, and Twitter (X).
• Proven ability to produce high-quality, performance-driving content using mobile and desktop editing tools (e.g., CapCut, Adobe Creative Suite, or Figma).
• A strong point of view on brand voice and the ability to evolve it thoughtfully over time while staying true to core identity.
• Proficiency in social analytics tools (e.g., native platform insights, Sprout Social) and the ability to translate data into content strategy.
• Comfortable operating as a partner to Care, marketing, and technical teams, especially in fast-moving or high-stakes situations.
• Excellent written and verbal communication skills with a proven ability to write compelling, concise, brand-aligned copy under pressure.
• A self-starter who operates with a high degree of ownership, thrives in ambiguity, and brings creative energy and strategic thinking in equal measure.