Senior Analyst Social Media

About the role

Position Summary: The Senior Analyst, Social Media will report to the Senior Manager, Social Media and will play a pivotal role in optimizing JetBlue’s social media strategies to help build compelling marketing content. This role collaborates cross functionally, building and maintaining relationships with individuals at all levels within the organization. The Senior Analyst is an effective communicator, has a strong sense of strategic direction and understanding of the digital/social eco-system.

Responsibilities

• Lead partnerships with internal stakeholders, including Product, Promotions, Customer Support, Crewmembers, Corporate Social Responsibility (CSR) and Impact, and other business teams, translating business priorities into effective social content plans.
• Own the planning, development, and maintenance of JetBlue's organic social content calendar, proactively identifying always-on