Senior Shopper Marketing Specialist
Swire Coca-Cola, USA · Draper, UT · 2 days ago
MarketingFull-time
Job Details
Job Level: 6
Why you’ll love working at Swire Coca-Cola
- Swire Coca-Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond.
- We offer the benefits you need for physical, financial, and emotional well-being.
- Health coverage (3 medical options, dental and vision).
- 401(k) Retirement Plan w/company match
- Health Savings Accounts w/company match
- FREE virtual primary care, acute care and physical therapy
- FREE Employee Assistance Program
- Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
- Discounted & free product
- Tuition reimbursement
- Opportunities for career advancement
- In addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about.
What does a Senior Shopper Marketing Specialist do at Swire Coca-Cola?
- Acts as Sr. Specialist in respect to Shopper Insights initiatives.
- Uses relevant shopper and consumer data, insights and trends to generate revenue growing initiatives for customers.
- Develops and recommends customer-specific shopper marketing campaigns to drive incremental revenue.
- Customer insights SME for SCC. Contributes insights to define selling strategy within all channels of business to better connect with all shoppers at retail.
- Gathers and organizes information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns.
- Performs other duties as assigned.
Requirements
- Bachelor’s degree (or equivalent work experience) in business, marketing required
- 4+ years’ experience in business analytics in consumer goods industry preferred
- 4+ years’ market research of consumer demographics or category preferred
- Statistics, shopper segmentation, gap analysis
- Proficient in Excel, PowerPoint, Outlook, Word applications
- Identifies opportunities and gaps based on business fundamentals and application of qualitative and quantitative data
- Able to communicate complex shopper information and implications both verbally and written