Senior Specialist Shopper Marketing
About the role
Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements.
Responsibilities
- Execute shopper marketing strategies that drive sales and increase brand awareness
- Collaborate with cross-functional teams to develop and execute shopper marketing campaigns
- Manage budgets for shopper marketing initiatives
- Monitor and analyze the effectiveness of shopper marketing campaigns and make recommendations for improvement
- Conduct research and analysis to gain insights into consumer behavior and preferences
- Stay up to date with industry trends and best practices in shopper marketing
- Build and maintain relationships with key stakeholders, including retailers and vendors
Requirements
- Bachelor’s Degree in business or related field required
- At least 2 years of experience working with Customers, Sales, and HQ teams
- A creative & relentless problem solver
- Ability to adapt nimbly and support others through complex situations
- Comfortable navigating ambiguity and uncertainty
- Ability to travel (10%)
Skills
- Strong understanding of consumer behavior and preferences
- Initiative (must demonstrate ability to provide value added analytical work based on own understanding of business needs/impactors vs just providing what is asked for)
- Integrity (provides objective point of view and ensures accuracy in details of their work/analysis)
- Communication (demonstrates confidence; able to make clear and concise presentations/recommendations to all levels of organization)
- Business Acumen (ability to understand overall business strategy and drivers; able to design and perform analytics to address business questions vs needing to be told step by step process)
- Excel and PowerPoint skills; Graphic Design/Adobe Suite a plus
Pay
The approximate pay range for this position is $110,000 – $115,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Benefits
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position.