Senior SEO Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "About Coursera + Udemy" intro, "Why join us now?" etc. The job overview is after that. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should only include sections that have real specific content. We need to parse the posting: It contains: - Intro about Coursera + Udemy (company description). Could be "About the role"? Actually "About Coursera + Udemy" is about company. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have "About the role" heading for job overview? The job overview is after "Job Overview". So we can put that under

About the role

. Then responsibilities list. Then qualifications: they have Basic Qualifications and Preferred Qualifications. Could combine into Requirements? Or separate? The instruction: Use headings for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have content. We have: - Responsibilities: list of bullet points. - Basic Qualifications: list. - Preferred Qualifications: list. - Pay: they give pay zones and salary ranges. - Benefits: they mention total rewards package: comprehensive health and wellness benefits, bonus and RSU equity programs, global perks. Not detailed but it's specific enough? It says "Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are." That's substantive enough for Benefits section. - Schedule: not mentioned. - Skills: not explicitly listed; maybe implied in qualifications but not separate. Thus we can include sections: About the role (job overview), Responsibilities, Requirements (maybe combine Basic and Preferred?), Qualifications (maybe separate Basic and Preferred?), Benefits, Pay. But we must not create sections with filler like "not specified". So we need to ensure each section has real content. We could do:

About the role

... job overview paragraph ...

Responsibilities

... list items ...

Basic Qualifications

...

Preferred Qualifications

...

Benefits

...

Pay

... pay zones and ranges ...

We should not include Schedule. We must not repeat job title as heading. The job title is Senior SEO Manager; we shouldn't put that as heading. We must not include Job ID/requisition numbers. We must remove boilerplate: cookie/navigation/legal/EEO etc. The posting includes lines about application window, posting date, PL-1, privacy notice, fraud warning, EEO statement. Those should be removed. We must preserve all substantive information: company description, why join us, shape what comes next, job overview, responsibilities, basic qualifications, preferred qualifications, pay zones, benefits statement. We need to ensure we don't invent or summarize away detail. Keep the exact wording? We can keep substance but can rephrase? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we should keep the content as is, maybe copy sentences. We need to output only HTML fragment, no markdown fences. Let's extract relevant paragraphs. Company description: "About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog." "Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them." "Shape What Comes Next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale." Job Overview: "Job Overview The Marketing team connects the world to lifelong transformative learning and shapes global conversations on the future of education and work. Spanning Growth, Consumer Marketing, Enterprise Marketing, Brand & Creative, the team is focused on expanding Coursera’s reach, attracting new learners and enterprise customers, and building a lifecycle marketing system that supports learners throughout their careers. As a Senior SEO Manager, you will contribute to organic growth by increasing Coursera’s visibility across search engines, AI-powered search experiences, and emerging discovery platforms. You will own and evolve SEO strategy for key areas of Coursera’s platform, collaborating with cross-functional teams to improve discoverability, engagement, and conversion throughout the learner journey. You will act as an SEO subject matter expert, partnering across Marketing, Product, Engineering, and Content to influence strategy and execution. This role requires a balance of strategic thinking and hands-on execution, with an emphasis on scaling impact through content, technical improvements, and cross-functional collaboration." Responsibilities list: - Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform - Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact - Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals - Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams - Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience - Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders Basic Qualifications: - 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms - Experience leading technical SEO initiatives in partnership with engineering teams - Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities - Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives Preferred Qualifications: - Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces) - Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch) - Experience driving SEO strategies for large content catalogs or programmatic page generation - Experience optimizing international or multi-language websites, including localization strategy and regional search considerations - Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows - Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation Pay: "This role is available in the following US Pay Zones: US Zone 3: $138,800 to $173,500 US Zone 4: $129,200 to $161,500 At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones." We could keep that sentence. Benefits: "Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are." We could also include earlier line: "At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are." Thus Benefits section can be that sentence. We need to exclude the pay zones list from Benefits; keep it in Pay. We also need to include the US Pay Zones mapping list? The posting includes: "US Pay Zones US-Z1: Bay AreaUS-Z2: NYC and Seattle MetroUS-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VAUS-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI" That is substantive about pay zones; we could include in Pay section as well. We should not include "Posting Date: 09/22/2026 Application Window ..." etc. We should not include "#PL-1" etc. We should not include EEO statement. Now construct HTML. We'll have:

About the role

About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog. Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them. Shape What Comes Next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale. Job Overview The Marketing team connects the world to lifelong transformative learning and shapes global conversations on the future of education and work. Spanning Growth, Consumer Marketing, Enterprise Marketing, Brand & Creative, the team is focused on expanding Coursera’s reach, attracting new learners and enterprise customers, and building a lifecycle marketing system that supports learners throughout their careers. As a Senior SEO Manager, you will contribute to organic growth by increasing Coursera’s visibility across search engines, AI-powered search experiences, and emerging discovery platforms. You will own and evolve SEO strategy for key areas of Coursera’s platform, collaborating with cross-functional teams to improve discoverability, engagement, and conversion throughout the learner journey. You will act as an SEO subject matter expert, partnering across Marketing, Product, Engineering, and Content to influence strategy and execution. This role requires a balance of strategic thinking and hands-on execution, with an emphasis on scaling impact through content, technical improvements, and cross-functional collaboration.

But that's a huge paragraph mixing many sections. Might be better to split: About the role could include company description and job overview. However the instruction says use

for section headings like About the role, Responsibilities, etc. So we can put all that under About the role. Alternatively we could separate "About the company" and "Job Overview" but not required. We must not repeat job title as heading; it's fine inside paragraph. Now Responsibilities

with each
• . Basic Qualifications
  . Preferred Qualifications
  . Ben