Senior Salesforce Marketing Cloud & Data Cloud Consultant (LATAM)

Key Responsibilities

• Campaign Strategy & Engagement Execution
  • Campaign Orchestration: Design, build, and deploy complex creation campaigns and pull-through campaigns utilizing Journey Builder, Automation Studio, and Content Builder.
  • Lifecycle Marketing: Drive engagement and retention strategies tailored to the customer lifecycle, ensuring highly personalized messaging sequences.
  • Healthcare Domain Focus: Build targeted journeys addressing care gaps, proactive wellness reminders, and overall member experience (MX) optimization.
• Data Cloud (Data 360) & Audience Segmentation
  • Unified Segmentation: Build, manage, and refine advanced segments within Salesforce Data Cloud (Data 360).
  • Cross-Cloud Activation: Establish and maintain the data pipelines required to pull refined audiences from Data Cloud through to SFMC for precise campaign targeting.
  • Data Integrity: Work with data models to ensure real-time or batch data synchronization accurately reflects member status and preferences.
• Business Leadership & Client Management
  • Stakeholder Management: Act in a highly visible, customer-facing capacity, translating complex technical architecture into strategic business value for executive leaders.
  • Requirements Gathering: Lead discovery sessions with business stakeholders to define campaign objectives, KPIs, and data requirements.

Required Experience & Qualifications

• Location & Schedule: Must be based in LATAM and fully available to work US Pacific Time (PT) business hours.
• Salesforce Expertise: Proven track record as an SFMC Consultant, specifically holding the Marketing Cloud Consultant and/or Marketing Cloud Developer certifications.
• Data Cloud Experience: Hands-on competency with Salesforce Data Cloud (Data 360), specifically around data ingestion, modeling, identity resolution, segmentation, and activation.
• Industry Vertical: Previous experience working within Healthcare / Health Insurance (Payer/Provider) domains, with a solid understanding of member experience, care gaps, or health management campaigns.
• Communication: Exceptional verbal and written English communication skills; confident leading meetings and presenting solutions to business leaders.
• Technical Skills: Strong proficiency in AMPScript, SQL (for automation and data extensions), and SSJS (Server-Side JavaScript).

What We Offer

• 100% Remote Flexibility: Work from anywhere within Latin America.
• High-Impact Projects: Lead cutting-edge implementations combining Engagement and Data Cloud capabilities.
• Professional Growth: Direct exposure to enterprise business strategy and complex, multi-cloud architectures.