Senior Salesforce Marketing Cloud Developer

About the role

We are seeking a Senior Salesforce Marketing Cloud Developer to design, build, QA, and execute consumer marketing campaigns in Salesforce Marketing Cloud. This role serves as the email and SFMC subject-matter expert, ensuring accuracy and high quality in development and quality assurance.

Responsibilities

• Design and implement automation workflows and triggered communications that integrate with internal and external data sources, ensuring data accuracy and consistency across campaigns.
• Lead the end-to-end campaign lifecycle: from data architecture, scripting, and testing to deployment, ensuring technical alignment with business objectives.
• Develop and execute complex SQL queries to extract, manipulate, and transform large data sets for segmentation, reporting, and automation purposes, ensuring optimal query performance.
• Manage integrations between the marketing automation platform (e.g., Salesforce Marketing Cloud) and external systems (e.g., CRM, e-commerce, customer data platforms), ensuring data flow integrity.
• Collaborate with cross-functional teams (marketing, product, data engineering, data science, etc.) to align technical solutions with business requirements and optimize platform usage.
• Oversee platform configuration and optimization, including API connections, automation triggers, and data models to improve efficiency and scalability.
• Troubleshoot and debug complex issues within campaign workflows, integrations, and data syncs, providing advanced technical support when needed.
• Ensure compliance and security protocols are followed in all data handling and automation processes, adhering to data privacy regulations (e.g., GDPR, CCPA).
• Execute quality assurance (QA) processes to ensure that campaigns, templates, and data workflows perform as expected, including developing testing plans, conducting rigorous pre-launch checks, and validating automation and personalization.

Requirements

• 5+ years of Marketing Automation experience with Salesforce Marketing Cloud (ExactTarget) required.
• Mastery in SQL for intricate audience segmentation.
• Experience with Salesforce Data Cloud or similar customer data platforms for managing data flows, personalization, and segmentation.
• Hands-on experience building emails, creating, editing, and testing email templates efficiently.
• Data/metrics/analysis/results orientation.
• Proficient in HTML and CSS email development, with a keen eye for detail and design.
• Exceptional attention to detail.
• Excellent communication and interpersonal skills.
• Proficient use of Figma and Workfront preferred.
• Adaptability to thrive and deliver in a fast-paced, ever-evolving environment, consistently meeting ambitious timelines.
• Experience with and passion for teamwork and cross-functional collaboration.

Pay

$65–$85 per hour, depending on experience level.

Schedule

40 hours per week. This is a contract position.