Senior Manager, Salesforce Marketing Cloud
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We need to parse content.
The posting includes:
- Intro about IUF (mission). Could be "About the role"? Actually "About the role" would be description of role. The posting includes "Job Description" then paragraphs describing role. So we can put that under About the role
with
content. - Responsibilities: The posting includes responsibilities: leading team, building strategy, partner across Annual Giving etc. We can extract responsibilities list. - Qualifications: There's a "Qualifications" heading in posting with subheadings Knowledge & Skills and Education and Experience. So we can put that under
Qualifications
with- items.
- Skills: Might be overlapping with Qualifications; but we can separate Skills maybe from Knowledge & Skills? However we should avoid thin sections. Could combine Knowledge & Skills under Qualifications. The instruction: Prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Qualifications. Possibly also Benefits? The posting mentions hybrid role based in Indianapolis or Bloomington, applications through Sep 25 2026, encourage cover letter. That's not benefits. No explicit benefits, pay, schedule. So we should not create those sections.
Thus output:
About the role
... (the description)
Responsibilities
- Lead a team of three SFMC professionals
- Build strategy, capabilities, and partnerships for digital engagement (email, text messaging, journeys, personalization, volume)
- Partner across Annual Giving, Donor Relations, Alumni Engagement, Marketing, IT, data teams to improve processes, clarify ownership, create scalable ways of working
- Solve complex SFMC challenges, push back on requests, move work to appropriate owners, give colleagues tools and knowledge
- Develop people, foster continuous improvement, manage multiple priorities and deadlines
- Translate technical possibilities into organizational solutions, build trust across departments, lead change
- Analyze campaign data, identify trends, recommend improvements
- Troubleshoot complex issues across SFMC, provide technical guidance
Qualifications
- Expertise in Salesforce Marketing Cloud: Email Studio, Journey Builder, Automation Studio, Contact Builder, CloudPages, AMPscript; experience with SSJS and SFMC REST/SOAP APIs a plus
- Current Salesforce Marketing Cloud Engagement certifications (Engagement Specialist, Administrator, Consultant, or Developer) preferred
- Familiarity with Salesforce AI capabilities (Einstein features, Agentforce) and their application to marketing automation
- Strong knowledge of HTML/CSS for responsive email design
- Proficiency in SQL for audience segmentation, reporting, data extraction
- Familiarity with API integrations between SFMC and CRM platforms (Salesforce, Blackbaud, etc.)
- Manage subscriber preference center; ensure compliance with email regulations (CAN-SPAM, GDPR, etc.)
- Demonstrated ability to manage and develop a team, fostering a culture of continuous improvement
- Exceptional organizational and project management skills, ability to manage multiple priorities and deadlines
- Experience leading cross‑functional projects and collaborating with diverse stakeholders
- Strategic thinker with hands‑on approach to execution
- Strong communication and interpersonal skills to lead a team and collaborate across departments
- Passion for leveraging technology to enhance engagement and drive fundraising results
- Ability to balance technical expertise, marketing strategy, and leadership responsibilities
- Adaptability in a fast‑paced, mission‑driven environment with evolving needs
- Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
- 5+ years of experience in email marketing, including at least 5 years hands‑on with Salesforce Marketing Cloud
- Proven leadership experience managing a technical marketing or marketing operations team
- Experience working in higher education, nonprofit fundraising, or alumni/donor engagement marketing highly preferred
- Strong communication, interpersonal and organizational skills, both oral and written
- Excellent customer service and problem‑solving skills
- Ability to work effectively with diverse constituencies in a large, fast‑paced professional work environment
- Experience creating and managing data‑driven email marketing strategies that deliver measurable results
- Experience with MobileConnect, MobilePush, SMS campaign management, and opt‑in/opt‑out processes
- Ability to analyze campaign data, identify trends, and recommend actionable improvements
- Strong understanding of A/B testing methodologies and email optimization techniques
under About the role or maybe a separate section like "Location & Timeline"? But instruction says only use those specific headings; we shouldn't create new headings. So we could include location and deadline as a short
within About the role or maybe as a separate
after About the role but before Responsibilities. However we must not invent sections. So we can add a
after About the role that includes location and deadline, but that would be extra content not under a heading. That's allowed? The instruction: Output ONLY the HTML fragment — no /, no markdown code fences. It didn't forbid extra
not under heading. But they said use
for section headings (e.g. About the role, Responsibilities...). Use
- for any list of duties/requirements/benefits, and
for prose. So we can have prose paragraphs anywhere. So we can add a
for location and deadline after About the role. Thus final HTML:
About the role
The Indiana University Foundation (IUF) advances Indiana University by strengthening the relationships and resources that help IU thrive. As an IUF employee, you’ll be part of a team that supports the shared success of both the Indiana University Foundation and the Indiana University Alumni Association, bringing together philanthropy, alumni engagement, and meaningful connections to advance IU and its communities. Together, we connect alumni, donors, and friends with opportunities to make a difference for Indiana University. Whether inspiring generosity, building lifelong relationships, or providing the expertise and support that make this work possible, every member of our team contributes to IU’s impact. At IUF, we value collaboration, innovation, data-informed strategy, and meaningful relationships. We’re committed to an inclusive workplace where people can grow, contribute their unique perspectives, and do purpose-driven work in support of IU today and for generations to come.
This is an exciting moment to help shape the future of digital engagement at Indiana University. As we advance the Never Daunted campaign and IUAA’s digital-forward strategy, we’re looking for a Senior Manager, Salesforce Marketing Cloud (SFMC) who can help us build what comes next. Today, our Marketing Cloud work is primarily email; our future includes text messaging, more sophisticated digital journeys, greater personalization, and increased volume and functionality. This leader will help create the strategy, capabilities, and partnerships to get us there. We need someone with deep SFMC expertise who is much more than a technologist. You’ll lead a team of three SFMC professionals and bring hands-on credibility across tools like Journey Builder, Automation Studio, Contact Builder, CloudPages, AMPscript, SQL, and integrations. But your greatest impact will come from being a phenomenal player-coach, collaborator, and change leader. We need someone who can translate technical possibilities into organizational solutions, develop people, build trust across departments, and bring others along through change. Early on, you’ll be closer to the technical work; over time, your focus will increasingly shift toward leadership, strategy, and organizational enablement. A major part of this opportunity is reimagining how the work gets done. You’ll partner across Annual Giving, Donor Relations, Alumni Engagement, Marketing, IT, data teams, and other areas to improve processes, clarify ownership, and create more scalable ways of working. Sometimes that means solving a complex SFMC challenge; other times it means pushing back on a request, moving work to the team that should own it, or giving colleagues the tools and knowledge to get started themselves. We’re looking for a leader who doesn’t measure success by how much work their team absorbs, but by how much stronger and more capable the organization becomes. If you’re an experienced Salesforce Marketing Cloud leader who loves the technology and the people, strategy, and transformation around it, this is a chance to make a significant impact. You’ll help expand IU’s digital capabilities, develop a talented team, improve how teams work together, and influence how we engage alumni and donors at a pivotal moment for Indiana University. If you want to do more than manage a platform and instead help build the next generation of digital engagement at IU, we’d love to hear from you.
This hybrid role is based in our Indianapolis, Indiana OR Bloomington, Indiana office, and we’ll be accepting applications through September 25th, 2026. We strongly encourage a cover letter and for you tell us what excites you about this opportunity and how you’d help us build what’s next.
Responsibilities
- Lead a team of three SFMC professionals
- Build strategy, capabilities, and partnerships for digital engagement (email, text messaging, journeys, personalization, volume)
- Partner across Annual Giving, Donor Relations, Alumni Engagement, Marketing, IT, data teams, and other areas to improve processes, clarify ownership, and create more scalable ways of working
- Solve complex SFMC challenges, push back on requests, move work to the team that should own it, or give colleagues the tools and knowledge to get started themselves
- Develop people, foster a culture of continuous improvement, manage multiple priorities and deadlines
- Translate technical possibilities into organizational solutions, build trust across departments, lead change
- Analyze campaign data, identify trends, and recommend actionable improvements
- Troubleshoot complex issues across SFMC, including journeys, automations, data, and integrations, and provide technical guidance to the team when needed
Qualifications
- Expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Contact Builder, CloudPages, and AMPscript; experience with SSJS and SFMC REST/SOAP APIs a plus
- Current Salesforce Marketing Cloud Engagement certifications (Engagement Specialist, Administrator, Consultant, or Developer) preferred
- Familiarity with Salesforce AI capabilities, including Einstein features and Agentforce, and their application to marketing automation
- Strong knowledge of HTML/CSS for responsive email design
- Proficiency in SQL for audience segmentation, reporting, and data extraction
- Familiarity with API integrations between SFMC and CRM platforms (Salesforce, Blackbaud, etc.)
- Manage subscriber preference center; ensure compliance with email regulations (CAN-SPAM, GDPR, etc.)
- Demonstrated ability to manage and develop a team, fostering a culture of continuous improvement