Senior Manager, Salesforce Marketing Cloud Technical Architect

About the role

CHANEL is looking for a Senior Manager, Salesforce Marketing Cloud Technical Architect, to join our TECH CRM team in New York City. In this role, you will play a key part in overseeing the SF Marketing platform and supporting the broader Marketing Technology ecosystem.

Responsibilities

• Set technical standards, ensuring release quality, and guiding integration and data design decisions.
• Focus on reducing repeat incidents, which will help Campaign Operations streamline campaign builds and enable Managed Services to integrate audiences and data more securely.
• Interface with partners from several internal teams (including, but not limited to Fashion, F&B, WFJ, Client Analytics, Legal DCX, and various Tech Functions).

Requirements

• A minimum of 7 years of hands-on technical architecture experience with Salesforce Marketing Cloud and other leading marketing automation platforms (e.g., Adobe Campaign, Oracle Eloqua, HubSpot).
• In-depth understanding of marketing data processing, including data segmentation, transformation, and audience management.
• Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing campaigns based on performance metrics.
• Excellent communication and presentation skills, capable of conveying technical concepts to both technical and non-technical stakeholders.
• Proficient with data integration tools and processes for connecting Salesforce Marketing Cloud to other systems (e.g., CRM, web platforms, POS, analytics tools).
• Experience with API integrations, ETL processes, and third-party data connectors relevant to marketing platforms.
• Working knowledge of data privacy regulations (e.g., CCPA, GDPR) and best practices in managing customer data securely.
• Demonstrated ability to troubleshoot, resolve data issues, and ensure data quality within marketing technology environments.
• Ability to work collaboratively in cross-functional teams and manage multiple projects in a fast-paced environment.
• Ability to communicate with technical and executive stakeholders.

Qualifications

• Minimum of 7 years of experience in Technical Architecture with a minimum of 5 years of Salesforce Marketing Cloud expertise.
• Master’s degree is a plus.

Skills

• Ability to assess how AI can improve campaign execution, segmentation, journey optimization, personalization, data quality, and operational efficiency.
• Strong understanding of data foundation for AI, including clean, governed, well-modeled client and campaign data, including consent, suppression logic, identity resolution, and data lineage.
• Ability to identify where Salesforce agents or AI-assisted workflows could reduce manual campaign tasks, improve campaign QA, accelerate audience builds, and support troubleshooting.

Benefits

• Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund.
• Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership).
• Generous paid time off policies to include vacation, holiday, sick and volunteer days.
• 401K and other incentives.
• Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program.
• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking.

Pay

The anticipated base salary range for this position is $87,500-$190,000.

Schedule

Based in New York City with a hybrid work model – 3 days on-site minimum in Midtown Manhattan - New York City (NYC preferred, will consider candidates for office in Piscataway, NJ).