Senior Sales Manager | The SOMM Hotel & Spa

About the role

The Sales Representative at Columbia Hospitality is responsible for generating new business opportunities through proactive sales efforts, networking, and relationship development. This role focuses on achieving revenue goals through a sales plan and strategy, client development, managing key relationships, networking, and identifying new target markets.

Responsibilities

• Dedicate the majority of selling time to proactive business development, including cold calling, outside sales appointments, networking events, referrals, and strategic prospecting.
• Secure new business through outside sales calls, prospecting campaigns, referrals, networking, community involvement, and strategic relationship building.
• Participate in trade shows, promotional events, and industry events.
• Conduct site inspections and client presentations.
• Respond to inbound RFP's (requests for proposals) within 24 hours.
• Knowledgeable with client negotiations, closing tactics, and contractual language.
• Differentiate from the competition and bring value to potential customers.
• Implement sales plan based on demand segments to maximize market share.
• Create a seamless experience for the client from sales to event management.
• Achieve assigned goals and objectives.
• Maximize efficiencies for time management and productivity.
• Forecast revenue of assigned groups.
• Maintain favorable working relationships and open communication with all departments.
• Establish and maintain positive, professional relationships with clients.
• Comply with accounting standards (deposits, direct billing, and pre-payment).
• Confirm accurate revenue posting and client billing.
• Develop a full working knowledge of all applicable standards, policies and procedures.
• Attend required meetings.
• Achieve client sentiment goals.
• Adhere to Columbia Hospitality Policies and Procedures.

Requirements

• Minimum of 5 years of hospitality sales experience.
• Possess extensive knowledge and expertise in sales and/or event management with extensive sales and negotiation skills.
• Demonstrated success generating new business through proactive prospecting and relationship development.
• Naturally curious with the ability to identify opportunities others overlook and turn introductions into lasting business partnerships.
• Comfortable spending significant time outside the office meeting clients, attending networking events, entertaining prospects, and representing the hotel within the community.
• Attention to detail with the ability to accurately read/write business correspondence effectively.
• Ability to think creatively and develop innovative solutions or approaches.
• Strong personal skills, including time management, information analysis, problem-solving, planning and organizing, decision making, problem solving, and delivery of results.
• Strong interpersonal influence skills, including coaching, motivating, delegating, and relationship-building.
• Demonstrates a strong grasp of mathematical operations. Ability to add, subtract, multiply and divide in all applicable units of measure, using whole numbers, fractions, and decimals. Ability to compute discounts, interest, commissions, proportions, and percentages.
• Technical proficiency in Microsoft Office; Word, PowerPoint, Teams, OneNote, and Excel.
• Knowledge of hospitality sales platforms a plus.
• Proficiency in conducting client research, gathering relevant information, and staying updated on industry trends and developments.
• Has strong business acumen and the ability to read a profit & loss statement.
• Can present to senior management and clients in a clear and concise manner.
• Ability to travel (including air or car, hotel overnight stays, and client entertainment).

Qualifications

• Strong analytical mindset and can utilize mathematical skills to assess data, identify trends, and draw meaningful insights that drive strategy and decision-making.

Skills

• Proactive sales efforts
• Networking
• Relationship development
• Client negotiations
• Contractual language
• Client presentations
• Trade shows
• Industry events
• Site inspections
• Proposals
• New business production
• Client sentiment goals
• Accounting standards
• Revenue forecasting
• Client relationships
• Client billing
• Microsoft Office proficiency
• Client research
• Industry trends
• Profit & Loss Statement reading
• Clear and concise presentation skills
• Travel ability

Benefits

• Salary: $105,000 base, up to $147,000 after incentives under current incentive program
• Cellphone Allowance
• Paid Time Off (Because Balance Matters)
• 401K Match (Free Money)
• Values Based Culture (#OMGLIFE)
• Medical, Dental, Vision, Disability Coverage
• Company Contributed HSA/FSA Plan Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)
• Third Party Perks (Movie Tickets, Attractions, Other)
• Employee Assistance Program
• Team Member Outings
• Diverse Work Group “Columbia Cares” Volunteer Opportunities
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Ability to Climb the Ladder
• Online Learning Platform to Help You Grow!