Senior Sales Manager, Exhibits and Sponsorships
About Us
Association Management Center (AMC) is a trusted partner to more than 23 leading health and science associations and professional societies. Our talented team of more than 150 professionals provides the day-to-day operational management our clients need to achieve their business goals. We are proud to support our clients in the impactful work they do and to create a workplace in which all are welcomed and celebrated for the diverse skills, experiences, and backgrounds they bring. At AMC, you’ll join a dynamic team of collaborative, innovative, and supportive professionals and can "Achieve What You Believe."
About The Role
The Senior Sales Manager drives revenue growth, industry partnerships, and data-driven decision-making for AMC clients. This role develops and executes strategic sales plans, secures sponsorship and exhibitor revenue, identifies new partnership opportunities, and leverages data to improve performance, efficiency, and client outcomes. The position works closely with client teams, industry partners, and internal stakeholders to deliver revenue-generating programs.
Responsibilities
- Partner with Executive Directors and client teams to develop integrated sales strategy, plan and performance assessments.
- Conduct research to determine new prospects and attend competitive shows to foster connection and build pipeline
- Secure and contract sponsorship, exhibit, advertising and partnership revenue through conferences and year-round engagement opportunities.
- Analyze historical performance, market research, and industry trends to inform strategy and foster innovation and growth through thought leadership, sponsorship, advertising, and year-round engagement opportunities.
- Execute sales strategies that increase revenue, exhibitor/sponsor return on investment, retention, and member engagement.
- Develop and manage sales and marketing materials, campaigns, LOA’s and communications.
- Manage the relationship with the general service contractor and take ownership of the exhibit hall from floor plan design, to space management, communication and on-site management.
- Build and maintain strong industry partner relationships and serve as a resource for exhibitors’ best practices, education, experience, and retention.
- Create and manage revenue and expense budgets for conferences, Industry Relations Councils, virtual programs, and other assigned sales initiatives.
- Monitor sales performance, recommend adjustments, and communicate progress and results to clients and AMC leadership.
- Develop project plans with operations staff and cross-functional teams to clarify timelines, responsibilities, deliverables, and client expectations.
- Oversee exhibit hall management, sponsorship and advertising fulfillment, IRC program delivery, vendor relationships, and compliance with applicable industry and accreditation requirements.
- Work collaboratively to foster and support improvements to Industry Relations processes, data management, reporting, and team workflows to increase consistency and efficiency.
- Provide direction and support to direct reports and Operations Coordinators assigned to client work, ensuring clarity, accountability, and effective execution.
- Mentor colleagues, collaborate across AMC, and model operational excellence, professionalism, accountability, and teamwork.