Senior Sales Director | Simplicity Homes

About the role

Lead Enterprise Sales Performance in a High-Impact Builder Partnership. New Home Star is seeking an accomplished, enterprise-level Senior Sales Director to lead and scale sales performance within our dedicated partnership with Simplicity by Hayden Homes. This executive-level role is employed by New Home Star and serves as the senior sales leader overseeing the Simplicity partnership across the Pacific Northwest. Acting as a strategic partner to the President of Simplicity Homes and New Home Star executive leadership, this leader owns companywide sales performance, forecast integrity, pricing governance, and regional sales leadership execution.

Responsibilities

• Own and drive companywide sales results, forecasts, budgets, and revenue targets across multiple regions
• Establish disciplined pipeline management and forecast accuracy standards that leadership can rely on
• Lead root-cause analysis and corrective action planning when performance gaps occur
• Align sales commitments with operational capacity, backlog health, and financial objectives
• Govern pricing and incentive strategies using data-driven analysis of buyer behavior, cost structures, and competitive conditions
• Identify regional growth opportunities and guide expansion strategy through market intelligence
• Maintain strong external market awareness across build-on-your-land segments in OR, WA, and ID
• Directly lead, coach, and develop Regional Sales Managers across East and West territories
• Establish clear performance standards for sales results, forecast health, talent development, and customer experience execution
• Drive organizational depth through structured performance reviews, leadership coaching, and succession planning
• Elevate frontline New Home Advisors through sales enablement, training partnership, and accountability systems
• Partner cross-functionally with Construction, Operations, Marketing, and Finance to ensure sales velocity aligns with production timelines and delivery capacity
• Maintain rigorous standards for CRM utilization, contract quality, backlog accuracy, and compliance
• Ensure readiness at construction handoff and protect customer experience standards at every stage
• Own customer-related escalations and complex negotiations
• Monitor survey feedback and lead corrective action when trends decline
• Protect brand integrity through disciplined contract execution and process adherence

Experience

• 10–12+ years of real estate sales or homebuilding experience
• Minimum 5 years leading multi-region sales teams with director-level reports
• Build-on-your-land / on-your-lot builder experience strongly preferred
• Demonstrated ownership of forecasts, revenue targets, and pricing strategy

Leadership Competencies

• Enterprise-level strategic thinking
• Strong financial and forecasting acumen
• Organizational design and talent development capability
• Executive-level communication and cross-functional influence
• Data-driven decision-making with operational rigor

Education

• Bachelor’s degree in Business or related field preferred
• An equivalent combination of education and experience is considered

Travel

Approximately 50% within regional markets across the Pacific Northwest (OR, WA, ID), including overnight stays

Benefits

• Comprehensive benefits package including medical, dental, vision, 401(k) with match, paid parental leave, and more
• Leadership development through executive summits and ongoing training
• Participation in Hayden Homes' home purchase discount after 1 year of employment (subject to all eligibility requirements)
• Hayden Homes Amphitheater concert experience, presale, and discounts for select shows

Pay

• Competitive six-figure base salary starting at $130,000+ (DOE)
• Performance-based bonus opportunity exceeding $200,000 total compensation potential