Senior Sales Director

About the role

Brief Description SENIOR SALES DIRECTOR
Mpg Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers.

Key Responsibilities

• Serve as the strategic business lead for Walmart and Sam’s Club across 1P and 3P channels.
• Develop and execute integrated joint business plans that align with client goals, category trends, and retailer initiatives.
• Own the total business relationship across Walmart and Sam’s Club, inclusive of in-store and eCommerce platforms (1P and 3P when in scope).
• Drive execution of pricing, modular transitions, promotional planning, and new item setup across physical and digital shelves.
• Advise on assortment strategy, buy box performance, and fulfillment models across Marketplace.
• Guide clients in building a strong digital footprint through optimized product detail pages (PDPs), compelling content, and retail-compliant listings.
• Monitor and provide insights across key digital KPIs: Conversion and click-through rates, Content health scores, Buy box win rate, Profitability and fulfillment metrics, Item availability across 1P, DSV, and Marketplace models.
• Understand the nuances of working with WFS (Walmart Fulfillment Services), third-party sellers, and DSV models.
• Maintain a strategic understanding of Walmart Connect’s media solutions, translating client business objectives into aligned media plans.
• Collaborate with content/creative teams and external partners to ensure all SKUs under MPG management meet or exceed Walmart’s content excellence standards.
• Partner with cross-functional MPG teams (supply chain, media, analytics, replenishment/operations) to deliver holistic, coordinated support to client portfolios.
• Lead client meetings, line reviews, and top-to-top engagements with Walmart and Sam’s Club buyers.
• Provide performance analysis, growth strategy recommendations, and retailer scorecard interpretation.
• Represent client objectives internally, supporting MPG’s Client Intimacy Initiative to drive retention and growth.

Required

• Bachelor’s degree in Business, Marketing, or related field.
• 7+ years of CPG sales, customer development, or omnichannel retail account management.
• Deep experience managing Walmart and/or Sam’s Club across 1P and 3P commerce models.
• Proficiency with Scintilla, Madrid, Walmart Connect, and other internal analytics tools.
• Strong understanding of the Walmart omnichannel ecosystem including fulfillment types, algorithm drivers, and merchandising levers.
• Exceptional communication, leadership presence, and relationship building skills.

Preferred

• Experience within a broker or agency setting managing multiple client portfolios.
• Exposure to digital content strategy, PDP optimization, and ecommerce platform best practices.
• Proficiency in Excel, PowerPoint, and business intelligence tools (e.g., Power BI).
• Prior people management experience (Sr. Director only).

Compensation

The expected base salary range for this position is $150,000 - $220,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.

Benefits

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

Diversity and Inclusion

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners.