Senior Sales Development Representative

Essential Duties and Responsibilities

• Executes targeted, multi-channel outbound strategies that generate qualified pipeline while balancing activity, engagement quality, and conversion metrics.
• Prioritizes outreach based on account intelligence, buying signals, and strategic account initiatives.
• Completes high-volume cold calls, emails, and LinkedIn messages to marketing, communications, patient engagement leaders, and C-suite where applicable.
• Personalizes outreach using account-specific insights including service lines, patient access challenges, website experience, AI search readiness, executive priorities, technology investments, and recent organizational news.
• Analyzes engagement across email, phone, LinkedIn, website activity, intent signals, and CRM reporting to continuously optimize messaging, sequencing, and prospect prioritization.
• Researches healthcare organizations to identify digital transformation initiatives, website modernization efforts, executive priorities, technology stack, organizational changes, and strategic growth initiatives.
• Utilizes AI-powered sales tools to research prospects, personalize messaging, and streamline outreach while maintaining quality and authenticity.
• Identifies potential clients based on market research, referrals from existing clients, new leads from tradeshows, webinar data, and cold calling.
• Maintains exceptional CRM hygiene, ensuring account hierarchies, contacts, buying committee members, opportunity details, and activity history accurately reflect prospect engagement and sales progress.
• Maintains integrity of contact database by updating contact information and ensuring data is accurate.
• Tracks the sales process through CRM database, reporting on funnel metrics to help predict success rates and identify themes and areas of concern.
• Completes standard, moderately difficult work independently.
• Requires guidance and oversight to complete complex work, solve unexpected issues, and make decisions.
• Manages established processes, identifies problems, and solves them with assistance.

Education and Experience

• Bachelor’s degree in business or related field or equivalent required
• Typically has a minimum of 3 years’ experience

Professional Skills

• Strong oral and written communication skills, including phone, required
• Experience in customer relationship management, account management, and/or sales required
• Experience selling into healthcare provider organizations preferred
• Experience with website management and digital marketing preferred
• Phone experience preferred

Core Values

• Own It: We’re accountable to ourselves, each other and our clients. We keep our promises.
• Bring It: We deliver exceptional service and value every day. We’re aiming for Wow!
• Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option.
• Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.
• Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.

Travel

• Occasional overnight travel may be required