Senior Revenue Operations Manager

What You'll Do

• Marketing Operations — Primary Focus
  • Own and administer the marketing technology stack with HubSpot as the system of record; maintain clean, governed integrations across connected platforms including Slack, Mixpanel, Metabase, Clay, Orbital, Claude, Zoom, and Intercom.
  • Architect and maintain the inbound pipeline including forms, routing logic, lead scoring, persona segmentation, automated attribution and routing for webinar and event leads, and marketing-to-sales handoff workflows.
  • Build AI-powered workflows using tools such as Clay, Claude, and similar platforms, with a focus on scalability, reliability, and long-term maintainability.
  • Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account.
  • Instrument the full marketing funnel in HubSpot and Mixpanel, ensuring reliable multi-channel attribution across all product lines.
  • Continuously audit, debug, and optimize marketing systems; proactively identify technical debt and remediate it before it compounds.
• Sales & Customer Experience Operations — Project Basis, Sequenced by Priority
  • Build and maintain sales pipeline automation, workflow triggers, and CRM governance standards in HubSpot across the unified sales and CS instance.
  • Partner with Sales and CS leadership on operational projects including territory support, process design, and tool optimization.
  • Administer and support adoption of Airspeed (AI intelligence tool) across the GTM organization; ensure data quality and surface actionable insights to leadership.
  • Support Intercom administration and lifecycle automation for customer-facing teams as project work is sequenced.
• GTM Systems Architecture & Automation
  • Administer HubSpot as the single unified CRM across marketing, sales, and customer success; own data governance, lifecycle stage definitions, integration health, and platform integrity.
  • Perform ongoing audits and optimizations of the technology stack to maximize utilization of emerging platform capabilities and features.
  • Design and build AI-powered and automated workflows across the GTM stack that eliminate manual work and increase the leverage of every team this role supports.
  • Maintain a systems map and integration inventory; proactively identify gaps, redundancies, and risks in the tech stack and bring a point of view on remediation.
  • Document every system, workflow, and process with the rigor required of a lean team: if it is not documented, it does not exist.
• Analytics & Reporting Infrastructure
  • Build and maintain GTM dashboards and reporting infrastructure in Metabase and HubSpot; the VP of Revenue Operations owns the reporting output, and this role owns the underlying build and maintenance.
  • Define and govern metric definitions in alignment with the VP RevOps single source of truth standards; flag and resolve data discrepancies proactively.
  • Instrument systems so that reporting is automated wherever possible and does not depend on recurring manual data pulls.
• Cross-Functional Partnership
  • Serve as a trusted operational partner to GTM leaders across Marketing, Sales, and Customer Success; translate business requirements into technical solutions and deliver them.
  • Collaborate with the VP of Revenue Operations to maintain and prioritize the RevOps work queue; surface new requests, size effort, and flag sequencing trade-offs.
  • Communicate proactively with stakeholders on project status, blockers, and decisions that require their input.

Who You Are

• Must Haves:
  • 6+ years of experience in Marketing Operations, Revenue Operations, or a closely related GTM systems discipline, with demonstrated ownership of the tech stack and automation infrastructure.
  • Proven track record of navigating revenue operations through rapid scaling, whether driven by organic expansion or strategic acquisitions.
  • HubSpot expertise is required at the administrator level, including unified CRM configuration, workflow automation, lifecycle stage management, and reporting, across marketing, sales, and customer success.
  • Hands-on experience building AI-powered workflows and automations using tools such as Clay, Claude, n8n, or equivalent; comfort operating at the intersection of AI tooling and GTM process design.
  • Proven experience managing lead scoring, persona segmentation, and marketing automation for both SMB/individual and enterprise buyer segments.
  • Experience with data enrichment tools (Clay, Orbital, or similar) and multi-system integration management.
  • Demonstrated ability to thrive as a team of one in a project-based environment: strong documentation habits, sound prioritization judgment, and self-directed execution.
• Preferred:
  • Intercom administration experience preferred; Airspeed or equivalent AI intelligence tool experience.
  • Proficiency with analytics and BI tools; Mixpanel and Metabase experience.
  • Experience in a multi-product or multi-segment SaaS environment.

Compensation

The compensation range for this role is $150,000 - $190,000. Actual compensation will be determined through a variety of factors including the candidate's skills, qualifications, and experience.

About Instinct

Instinct Science is at the forefront of veterinary innovation, comprised of world-class tools that have served our industry for decades: easy-to-use veterinary practice software (Instinct EMR), an essential resource for expanding your knowledge and skills (Clinician's Brief), clinical and pharmaceutical decision support (Standards of Care & Plumb's), and an AI scribing platform (ScribbleVet). Combined, Instinct Science offers an ecosystem that veterinarians rely on for every aspect and stage of their careers.

We believe in leading with compassion. Our team, our customers, and their patients and clients are the foundation of everything we do. Our culture is guided by our U.C.A.R.E. values: We move fast because our mission matters, we put customers at the center of every decision, and we treat each other with kindness and high standards.

We offer a supportive and caring work environment, transparency, open communication, and fair compensation. We also provide medical, dental, and vision benefits, a 401K with match, and a generous stipend for personal expenses. We celebrate diversity and inclusion, and we strive to create a workplace where everyone feels valued and respected.